david peacock
Author
David Peacock

A well-regarded thought leader in the tourism industry, David joined forces with Simpleview in 2020 to lead the Future Tourism Group. David brings extensive experience in the industry, including almost a decade as the CEO of Regional Tourism Organization Four (RTO4), where he worked with key industry partners to develop programs, initiatives, and methodologies to drive the tourism industry forward. 

Stakeholder engagement: how to get where you need to go

Over the last three years on the Future of Tourism, we’ve talked a lot about destination development, stakeholder engagement, and the regenerative power of tourism when it's done well. But as my friend Petra Stušek, president at ECM and CEO of Ljubljana Tourism, likes to say — as of today, August…

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How can tourism help fix the world?

In Spring 2022, in Hamburg, Germany, the CityDNA International Conference & General Assembly convened its first in-person international conference and general assembly in two years. The theme was reunited destinations. It was a momentous event. Not only was it an opportunity for European Cities…

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A look back at the Future of Tourism: March 2020

As we power forward, a look in the rearview is warranted. As the French say, “plus ça change, plus c'est la même chose!” The more it changes, the more it’s the same thing. Two years ago now, in March 2020, the travel industry was hit by a crisis the likes of which we have never seen before. In…

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