Earlier this year, the tourism industry came to a grinding halt. Planes were grounded. Trips were canceled. Tickets were refunded. And the future was unclear. Now, nearly seven months into the COVID-19 pandemic, tourism marketers are still navigating a comeback. For many, the question is how to do…
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For tourism marketers in 2020, adaptability has been the name of the game. In a matter of months we went from business as usual, to doing something rather unheard of the tourism industry — encouraging visitors to stay home. From there, we embraced virtual tourism and social-distancing friendly…
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While COVID-19 has indisputably disrupted many industries this summer, one of the hardest-hit was the restaurant industry. With statewide shutdowns and policies banning indoor dining, local eateries have been among the most financially impacted businesses during the pandemic. This summer, the team…
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While many sectors of the travel industry saw sharp declines during the COVID-19 pandemic, national parks around the country experienced unprecedented levels of visitation over the last few months. Bound by air travel restrictions, many Americans took to the road this summer to find an escape from…
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As the tourism industry begins to recover from the impacts of COVID-19, DMOs around the world are looking for ways to kickstart travel to their destinations. The team at Greater Topeka Partnership is taking a popular approach to the issue, choosing to focus on promoting micro-tourism to their local…
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Conversion Rate Optimization, or CRO, is the process of optimizing your website in order to draw attention to priority pages and drive users to complete a desired action. In doing so, CRO experts will study your site’s user behavior to determine how visitors interact with your website and run…
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We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
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As an organization, Simpleview strives to create innovative solutions to meet the needs of destination marketers. That mission is what drove us to create the industry’s most widely used CRM, our powerful CMS platform and a plethora of other DMO tools. But we also know that it doesn’t matter how…
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Congratulations are in order for several Simpleview clients who were recognized for their outstanding websites during the summer award season. The Hermes Creative Awards recognize excellence in marketing and communications, with hundreds of entries from all over the world. Our winners were honored…
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Home to more than 250 live music venues — and one of the largest music festivals in the world — it’s no surprise that Austin, Texas is considered the “Live Music Capital of the World.” So what do you do when a pandemic sweeps across the globe, forcing venues to close and events to postpone? You go…
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