Conversion Rate Optimization, or CRO, is the process of optimizing your website in order to draw attention to priority pages and drive users to complete a desired action. In doing so, CRO experts will study your site’s user behavior to determine how visitors interact with your website and run…
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We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
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As an organization, Simpleview strives to create innovative solutions to meet the needs of destination marketers. That mission is what drove us to create the industry’s most widely used CRM, our powerful CMS platform and a plethora of other DMO tools. But we also know that it doesn’t matter how…
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Congratulations are in order for several Simpleview clients who were recognized for their outstanding websites during the summer award season. The Hermes Creative Awards recognize excellence in marketing and communications, with hundreds of entries from all over the world. Our winners were honored…
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Home to more than 250 live music venues — and one of the largest music festivals in the world — it’s no surprise that Austin, Texas is considered the “Live Music Capital of the World.” So what do you do when a pandemic sweeps across the globe, forcing venues to close and events to postpone? You go…
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Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…
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Social media has become an increasingly popular and effective communication tool for destinations over the past several years. And now more than ever, destination organizations are leaning into platforms like Facebook and Instagram to connect with their local communities. Keep reading to learn why…
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Home to the prestigious University of Michigan, the city of Ann Arbor nabbed the #1 spot on Livability’s Top 100 Best Places to Live list in 2018, thanks in part to its stellar education and civic engagement initiatives. And it’s definitely easy to see why! The midwestern city boasts numerous biking…
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As a destination marketing organization, your website is your most important tool. It’s how people find you online, and it’s often the first impression that potential visitors will have of your destination. That said, you can have the most state-of-the-art website filled with beautiful imagery and…
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Like many destinations, Vancouver is in the process of reopening to domestic and international travelers. To aid these efforts, the team at Tourism Vancouver recently launched the #VancouverComeBack campaign, designed to encourage residents to support the local economy by patronizing Vancouver’s…
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