As more and more people around the world get vaccinated each day, the return of in-person meetings and events seems inevitable. To learn how destinations are preparing for this industry comeback – and how COVID-19 has changed the industry forever – we spoke to three different DMOs across the…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…
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The distribution of the vaccine coupled with a worldwide decrease in new COVID-19 case numbers has brought newfound optimism to the travel industry. And while we’re certainly on the road to recovery, it’s up to meeting and event planners to find ways to safely host in-person and hybrid meetings and…
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Primarily a business-oriented destination, Irving, Texas, was hit particularly hard by the COVID-19 pandemic. Located in the Dallas-Fort Worth metro area, Irving is home to seven Fortune 500 companies. Prior to the pandemic, business travel accounted for approximately 75% of the destination’s annual…
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Visitor anxiety is one of the leading sources of friction and decreased website conversions. Anxiety can be caused by a number of things, from overwhelming menu options, poor navigation, or even just a bad website design. Naturally, identifying and decreasing visitor anxiety on your website will…
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Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…
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Just an hour north of Atlanta, Dahlonega offers expansive mountain vistas, roaring waterfalls and bubbling streams, postcard-worthy wineries and an abundance of entertainment. The southern destination has long been known for its legacy in gold. Dahlonega was the site of one of the first major gold…
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Early last year, Discover Peoria launched “Black-Owned Peoria,” a microsite designed to highlight black-owned businesses in Peoria. The focus of the project was not only to represent the diversity of Peoria, but also to showcase where they see themselves in the future. An interview with the Peoria…
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While it’s no secret that the tourism industry has been dramatically impacted by the events of 2020, the meetings & events space has particularly struggled to adapt to COVID-19. Through this pressure though, we’ve seen a number of creative solutions from organizations around the world. One such…
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