Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…
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In a previous blog post on marketing automation, we covered “Three [Basic] Automated Programs Your DMO Should be Using.” If your team is ready to move on to more advanced automated programs, here are three more example programs for you to consider trying. 1. Member/Partner Welcome Packets When you…
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We’re moving beyond email marketing in the third installment of our blog series on marketing automation, a discipline relatively new to the DMO space. If you have recently purchased a license to use a marketing automation platform, please know there’s much more to the platform than just sending…
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Over the last 12-18 months the digital landscape has evolved in many ways. First, Google made several big changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal of right side ads, moving to a mobile-first…
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The internet was created in order to share, organize, and find information. The search and marketing industries have both continually evolved to stay ahead of internet users. In this issue of SEM GEMS, we will address the power of links as a search ranking factor, engaging event attendees for…
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Digital Marketing can be hard to visualize. Data driven efforts, like Search Engine Marketing (SEM), sometimes need to be shared with graphics. SEO defined by using a whiteboard (video below) lays out a comprehensive understanding of data and SEM that can help your organization focus not primarily…
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This week's SEM GEMS will talk about tracking, warn you about A/B testing statistics, and throw in a little related marketing tidbit about Snapchat. Many of you may be wondering how all of these relate to SEO directly. The simple answer is that your SEO doesn't exist in a vacuum, and your SEO…
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There is no surprise that Digital Marketing is constantly changing. As new apps, devices, and algorithms are rolled out industry professionals have to continue to learn and grow just as fast as the market does. The question we constantly ask ourselves is, “Should we be an early adopter or wait?”…
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Our last post reviewed how Google was updating its algorithms and added new applications to its already robust suite of marketing tools. This week, there are more tips on useful and informative content, video, and another Google algorithm update. How to Optimize Videos for Conversions Marketers…
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Welcome to our brand new bi-weekly blog series, "This Week’s SEM GEMS" (Google, Engines, Marketing, and Search). Each post will cover news from all over the web as it relates to Search Engine Marketing (SEM) and will help connect the information to the travel and tourism industry. Here are a few of…
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