Aaron Nissen
Author
Aaron Nissen

Aaron Nissen works with our Digital Marketing team to create and offer comprehensive, strategic marketing solutions for DMOs, encompassing SEO, social media advertising, content creation, business intelligence, and much more. His deep knowledge of DMOs and destination websites helps bridge the gap from digital marketing to DMO business plan.

Destination Marketing Predictions for 2021

Over the last year, destination organizations around the world have had to adapt and pivot in response to COVID-19. For many destinations, however, it has also been an unexpected – if not entirely welcome – opportunity to reassess their approaches and recalibrate their strategies. As the saying…

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Three Website KPIs You Should Implement Now

Your website is the heart of most of your marketing activities. Most of your paid media and marketing activities drive traffic to your website and it serves as the primary call to action. One of the missed opportunities we often see is that website KPIs are reported in isolation from other marketing…

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Practical Tips for DMOs to Start Preparing for Recovery

As economic indicators improve and government shelter-in-place restrictions shift, there are signs pointing toward a new phase of recovery for travel and tourism. And with consumer sentiments toward travel gradually changing, it’s becoming more clear that travel and tourism’s recovery will unfold in…

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Fusing Science and Creativity to Keep your DMO Relevant

Introduction The marketing landscape has changed significantly over the last few years. New technologies and concepts are quickly moving from buzzword and hype to reality. Big data, marketing automation, and artificial intelligence are just a few of the concepts that are coming to life. So how can…

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