Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought…
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Congratulations are in order for several Simpleview clients who won some of the industry’s most prestigious awards in 2022. Your outstanding achievements do not go unnoticed. We’re lucky to have such amazing clients, and we're thrilled to celebrate their many successes. The Hermes Creative Awards…
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Does your destination serve up hair-raising attractions that make travelers feel alive? Or offer charitable opportunities that appeal to travelers with an altruistic bent? Hopefully, it wasn’t just the Ted Lasso reference in the title that caught your eye — this article is all about adventure…
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“We’re more than just a pretty place. We’re 9,000 years of Indigenous culture. A home away from home for centuries of European immigrants. An emblem of pioneering spirit and a seat of industrial innovation … You may not know this version of the Indiana Dunes, but you will soon.” -…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Simple. Streamlined. Swift. One of the biggest benefits of using a Simpleview partner product is the integration points between products. Not only do these integrations streamline workflows but they are major time savers as well. That is certainly the case when it comes to the SendSites and…
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Plotting a new course in any industry is never easy. If you’re the early adopter or the leader of the pack, it’s compounded even more so by the structures and processes we have in place as businesses. In the early part of the last decade, some tourism destination organizations shifted to more…
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There’s nothing quite as powerful as the written word. When it comes to messaging, what is said and how it’s conveyed are equally important — two points worthy of consideration when it comes to building an effective SEO strategy. The turn of the year is a natural time to take stock of old habits and…
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In the darkest days of December, Christmas markets are a fixture on the calendars of destinations large and small across Europe. While the markets of today shimmer and glow with the blaze of lights and decorations, the medieval origins of many are rooted in a much more utilitarian past, a time when…
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Fact: Facebook is the most used social media platform in the world. Fact: Facebook has 2.29 billion daily users. Fact: Facebook continues to have immense growth potential. Fact: Facebook marketing is no longer optional. The social media marketing space is a no-brainer for many destination…
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