Heron Hill Winery Yields Referral Clicks from DMO Website

‘Best Buy,’ ‘Double Gold,’ ‘Gold’ and ‘Silver;’ these are just a few of the awards bestowed on Heron Hill Winery from the likes of Wine Enthusiast, New York Wine & Food Classic, Beverage Tasting Institute and Wine & Spirits . Not to mention the winery was named one of the ten most spectacular tasting…

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Is Google Analytics Location Data Lying to You?

Geolocation in Google Analytics can be useful in determining where to spend your marketing dollars. Of course, you don't know why the users are in a given market, but seeing that people from Chicago have different behavioral patterns from southern Californians can be useful. Looking at location data…

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Pop Culture’s Impact on the Tourism Industry

Each day, hundreds of commuters board the London Underground en route to King's Cross Station. Once there, they make their way across the platforms, not in an attempt to board a connecting train, but rather to visit a pop culture landmark: Platform 9 ¾. For those who didn’t grow up with their noses…

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