2015 Web Awards and W3 Awards Winners

2015 Web Awards Winners This year's Web Awards winners in the Travel category were recently announced! Visit Mesa and Potter County CVB received Outstanding Website awards, while Arlington CVB and Greater Wilmington (DE) CVB took home Travel Standard of Excellence awards. Congratulations to all…

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Your Advertisement Here: The Arrival of Instagram Ads

Instagram ads are here. If you've used Instagram within the last month, then you've most likely stumbled across a few sponsored posts showing up in your feed, from brands and companies you aren't following. Now before you start worrying about learning another advertising platform, a little history…

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Leisure Travel is Up! How to Capture the Additional Spend

I am of the opinion that highly informed decisions are made by objectively measuring the available facts. Simply put, I'm not a fan of "gut feelings" or hunches. So, when I read the recent studies published by Destination Analysts and MMGY (The State of the American Traveler Study and Portrait…

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Case Study: Inclusion Model

SITUATION Visit Salt Lake had been an established member-based organization with strong membership services and participation for years. However, as the organization's online presence and users' need to have relevant search results delivered to them increased, Visit Salt Lake was faced with…

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Case Study: Partner Participation Increases with Extranet

SITUATION The Sacramento Convention and Visitors Bureau (CVB) is the official destination marketing organization (DMO) for Sacramento, California. The CVB went live with Simpleview CRM in 2013, and their partners began utilizing the extranet in April 2014. Although they hit a peak month with 218…

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