Using Storytelling to Connect With Your Audience

One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social media and email marketing. But, it’s not enough to just post content if we hope to keep our audience…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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Best Practices for Obtaining Rights to Assets & Images

Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…

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Arlington CVB Gets Simpleview Certified

As an organization, Simpleview strives to create innovative solutions to meet the needs of destination marketers. That mission is what drove us to create the industry’s most widely used CRM, our powerful CMS platform and a plethora of other DMO tools. But we also know that it doesn’t matter how…

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Simpleview Clients Win Big During Summer Award Season

Congratulations are in order for several Simpleview clients who were recognized for their outstanding websites during the summer award season. The Hermes Creative Awards recognize excellence in marketing and communications, with hundreds of entries from all over the world. Our winners were honored…

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