As we’ve come to expect, the web has transformed the way businesses market, consumers search, and customers convert. The transformation will not plateau any time soon. Industries are coming into their own by discovering the unique way their target audience is interacting with their brand online. The…
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SITUATION In late 2014, the Kansas Office of Tourism & Travel partnered with Simpleview’s Destination Travel Network to offer advertising on the state tourism website to Kansas DMOs and other state tourism-related businesses, such as museums, tour operators, transportation companies, and lodging…
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With so many options to promote your destination to visitors, it can be a bit overwhelming to know where to invest your time and money. Even more, it can be equally confusing to understand which efforts are actually resulting in tourism dollars. How can you prove that the billboard on the highway is…
Read MoreThey say necessity is the mother of invention. DMO necessity for cleaner, more efficient processes and compelling, engaging websites led Simpleview to create the first iteration of Simpleview CMS (affectionately known as 1.0). Over a decade ago, it was groundbreaking. Today, it's the lovable…
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SITUATION With Walt Disney World® Resort nearby, plus eco tours, air excursions, golf courses, and water parks ... it's no wonder Kissimmee, Florida is dubbed "The Gateway to Fun." With so much to do, travel planners can use all the help they can get coordinating a smooth vacation filled with…
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Search engines like Google and Bing are constantly updating and tweaking their algorithms and some major updates from Google are coming. Where the big search engines go you can expect other search engines to follow if they haven't already gone down that road. The latest news from Google targets…
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Howard County Howard County, Maryland, voted Best Place to Live in September 2016 by Money Magazine, redesigned their website with Simpleview in August. Howard County Tourism hired a photographer to provide a plethora of new and beautiful photos for the site, and we created a custom highlights layout…
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Back in July of 2014, Canada’s Anti-Spam Legislation went into effect. Also known as CASL, it is one of the toughest laws in the world against unsolicited commercial electronic messages (CEMs) to the country’s citizens. Any messages sent to computers or phones in Canada, such as text messages and…
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