Social media has become an increasingly popular and effective communication tool for destinations over the past several years. And now more than ever, destination organizations are leaning into platforms like Facebook and Instagram to connect with their local communities. Keep reading to learn why…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In April 2020, McKinsey & Company released their…
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When it comes to navigating the uncharted territory of destination marketing amid the COVID-19 pandemic, there’s no doubt that knowledge is power. Both leisure and business travel have seen dramatic impacts, and as the landscape shifts, we are working with hundreds of destinations around the world…
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