You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…
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Today's travelers and meeting planners have many options, two of the most compelling being where to visit and what to do when they’re there. With hundreds of destinations advertising similar “things to do” and “places to eat,” how can you be sure your destination stands out? A destination’s…
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As DMO sales leaders eye the ongoing recovery in the meetings and events market, understanding where they are pacing against their competition in both current and future years has never been more important. Now, comp sets are the newest automated feature in the FuturePace portal for subscribers. As…
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When Apple’s Mail Privacy Protection (MPP) rolled out in September 2021, email marketers were in a frenzy anticipating how this update would affect email metrics and the world of email marketing. Let's explore how Apple MPP is actually impacting DMO email metrics, particularly open rates, and…
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Simpleview’s favorite meetings and events guru and industry veteran, Christine “Shimo” Shimasaki, is honored for her legendary work TUCSON, AZ — Simpleview, the leading provider of CRM, CMS, and digital marketing solutions for destinations worldwide, is proud to announce that Christine “Shimo”…
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From its booming craft beer scene, award-winning festivals, and an array of unique eateries and shops, Guelph, Ontario, is a city to be savored. Its sparkling rivers and views complement the historic buildings and landmarks on display throughout the city’s core in downtown Guelph. The Downtown…
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Have you ever asked your team, “Are we creating more work for ourselves by staying married to our current processes?” Explore St. Louis did, and we decided enough was enough. It was time to change. Change can be difficult, but after 20-plus years with a system that no longer served our needs and…
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Read time 3 min — The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in…
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Cultural heritage — is it a catalytic force for authentic destination development or a double-edged sword that must be wielded with skill and attention? The European Capitals of Culture (ECOC) initiative is an annual designation awarded to chosen European cities and designed to highlight the…
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If you found your way to this article, chances are that destination marketing organization (DMO) is a term you hear often … or maybe you're more familiar with the destination management organization? Perhaps you’ve never considered the difference between the two types of organizations and their…
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