The time has come to celebrate National Travel and Tourism Week (NTTW) — which is observed May 19-25, 2024. We at Simpleview welcome any opportunity to recognize the importance of the industry we know and love. It’s not all about the numbers … but this wouldn’t be a Simpleview blog without data…
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A step forward is a step in the right direction and as a National Tourism Organisation (NTO), Tourism Northern Ireland (TNI) certainly knows a thing or two about journeys; after all, it delights in inviting visitors to uncover and explore the nation at their leisure. But as fate would have it, its…
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The death of third-party cookies. Google’s plans to sunset cookies in 2024 left marketers in a fog of uncertainty. Many were, and still are, over-reliant on 3rd party cookie strategies fueled by consumer tracking. Recent studies have shown that 75% of marketers still rely heavily on third-party…
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Every destination marketing website should make digital accessibility a priority. Not only is it the right thing to do, but it can also help them reach the 1.3 billion people globally living with a disability. However, there’s another reason that many destination marketing organizations (DMOs)…
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We live in an age of digital dominance. And for event venues, their audiences’ first step is into the digital front door — your website. Successful conference venue websites aren't just digital brochures, they're strategic assets that speak directly to event planners and attendees to drive more…
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For destinations with a college or university, schools keep a constant flow of visitors pouring in. Savvy destination marketing organizations (DMOs) can seize the opportunity to ignite impactful tourism and meeting sales. We talked to Brooke Kastner, Vice President of Auburn-Opelika Tourism, home to…
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There's only one Washington DC. The nation’s capital is packed with a signature blend of history, culture, and urban amenities. It’s a one-of-a-kind destination with a destination marketing organization (DMO) to match. But Destination DC faced an all-too-common problem: how to help its staff master…
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For destinations large and small, accessibility is everything. A concept with a wide and comprehensive span, it’s clear now more than ever that accessibility is a mindset, not a checklist. And so — just as no two places in the world are the same — we all now know that there’s no one single way to…
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What elements on your website are the most effective at driving visitation? What behaviors signal travel intent? Just how effective are destination marketing organizations (DMOs) at bringing guests into a destination? We’re about to find out. Simpleview is teaming up with Miles Partnership and…
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Efficiency. Every destination — big and small — is packed with unique assets, distinct personalities, and their own challenges and opportunities. Destination marketing organizations (DMOs) are the same. Budgets, team sizes, and resources all vary. Efficiency is the core strength that allows small…
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