Simpleview DAM Unveils a New User Interface

As you may know, Barberstock was rebranded to the Simpleview DAM in early 2020. As part of that rebrand process, we are excited to have rolled out a new user interface (UI), designed to make the platform easier to use and consistent with other Simpleview products. The new design also features a…

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Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

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Episode 5: The Future of Tourism featuring Dan Holowack

In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Ten years ago the concept of user-generated content (UGC)…

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Spotlight on Two Key Meeting Tool Integrations

As a Simpleview customer, there are two available tools that will be invaluable to your DMO as you work through the recovery period in the midst of the COVID-19 pandemic: MINT+, and the Event Impact Calculator. Putting MINT+ to Use in COVID-19 Recovery Efforts The first tool that we’re excited to…

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State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

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Hopeful But Cautious: Re-imagining Travel After COVID-19

We’re starting to see some indicators that people are beginning to research travel a bit more—with a shift in destination marketing organization (DMO) traffic bouncing back 16 percent week over week. So this week on The Layover Live, we decided to chat with Justin Bresler, VP of marketing and…

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Visit Dallas Hosts Virtual Cinco de Mayo Happy Hour

Celebrated throughout the United States and some parts of Mexico, Cinco De Mayo is an annual celebration of Mexico’s victory over France at the Battle of Puebla during the Franco-Mexican War. Many destinations, particularly those in the southwest, mark the occasion with city-wide celebrations and…

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What's Your Web Traffic Recovery Strategy?

The world of digital marketing is always fast-paced. With the global event of the COVID-19 outbreak, it feels like that pace of change has only been accelerated. By now, destinations have adjusted their short-term strategies to the new landscape, and it’s time to start planning recovery campaigns if…

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