DTN Textbook Launch | Explore Fairbanks

When Explore Fairbanks launched their new website on December 15, 2016, 12 local business native advertising programs went live with it via Destination Travel Network. As the months went by, participation grew. Today the site has 25 local businesses engaged in the website’s DTN program. This success…

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The Dos & Don’ts of Using B-Roll Footage

In destination marketing, B-roll footage is a huge part of the video creation experience, as it can spur some of the most emotionally compelling material. Not sure how to plan or use your B-roll footage? Here is a brief introduction to B-roll film, in addition to important dos, don’ts and tips…

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