People all around the world are stuck at home, itching to get out there and travel. And while you can’t quite invite them to explore your destination in-person, you can encourage them to take a virtual visit! Take a look at how destinations across the globe are using technology to embrace virtual…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Today we sat down with Trevor Tkach, CEO of Traverse City…
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An impact analysis drawing on aggregate CRM data from a representative sample of 200+ US DMOs Last week, Bill Simpson, our Chief Technology Officer, joined me in a webinar presented by Destinations International, sharing our industry's first solid data offering a high-level view of how the COVID-19…
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It’s no secret that DMOs have had to shift their marketing strategies and campaign messaging in the past few weeks. You’re encouraging visitors to stay home, finding new ways to support your local businesses, and working hard to keep your community informed. Recently, we’ve been particularly…
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As the old adage goes, necessity is the mother of invention. With travel brought largely to a stop across the globe, DMOs are quickly pivoting to find meaningful, appropriate ways to engage their audiences, and deliver value to their local partners—all while working remotely with rapidly changing…
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Even casual Google users have probably noticed how much the Search Engine Results Pages (SERP) have changed over the past couple of decades. The iconic blue link, green URL and black description text have gone from the only thing in the search results to the most basic thing, with a lot of other…
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Given sudden changes due to the COVID-19 crisis, you may be suddenly juggling multiple job functions. You may also be doing administrative duties that are completely new to you, so a review of some of the CRM’s core functions will be especially helpful. Here are the three key areas we are noticing…
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During these trying times, destination marketers have been engrossed in shifting their messaging, pausing or delaying campaigns, writing volumes of new content, putting out fires, reinventing themselves and wearing several more hats along the way. Let’s face it, if you’re like me, the list of…
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As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…
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As DMOs rapidly align their websites to the ever-evolving COVID-19 situation, we’re working in lockstep to make sure that each and every Simpleview client has the tools they need to utilize their CMS for making changes. There are three key areas that we are seeing clients use the CMS as the…
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