SITUATION The Scottsdale CVB became a Simpleview client in 2001, but after more than 10 years on the platform, was interested in trying out Software Management Inc.'s (SMI) D3000 platform with the hopes of creating specific customizations and functionality. After the transition began, the CVB…
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SITUATION Each September, the Scottsdale CVB hosts one of their largest annual meetings, requiring tremendous effort from various CVB staff members. Prior to using the Simpleview Mobile CRM, the staff manually processed registrations, distributed invoices, and tracked all on-site check-ins via…
Read MoreIt's been a tumultuous year for those of us in the digital marketing world. From Google's Mobilegeddon, to iOS 9's ad-blocking features and Google changing up search results in the travel space, marketers have been scrambling for quick fixes and establishing plans on how best to proceed during these…
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