Destination Marketing Predictions for 2021

Over the last year, destination organizations around the world have had to adapt and pivot in response to COVID-19. For many destinations, however, it has also been an unexpected – if not entirely welcome – opportunity to reassess their approaches and recalibrate their strategies. As the saying…

Read More

What’s Ahead For Paid Media in 2021

Throughout January, we have focused The Layover Live around preparing for the year ahead. From sharing data privacy updates to preparing for Google Analytics 4 to guiding your overall marketing strategy, January’s episodes were created to help destination marketers prepare for recovery. To close…

Read More