Situation Choose Chicago is the official destination marketing organization (DMO) for Chicago, Illinois. The city attracts more than 50 million visitors annually, which means the DMO needs to be as efficient as possible with their marketing solutions. Choose Chicago's sales team was searching for a…
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Situation Like all DMOs, Rochester CVB sought to increase visits and build awareness of its destination. Together with Simpleview Search Engine Marketing and Creative, the DMO designed a multi-channel online campaign to promote 2014 visits to Rochester, Minnesota. Solution Development of the…
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Situation Mesa, Arizona is the third largest city in the state, and is a popular destination for all things related to adventure. Visit Mesa is the official destination marketing organization (DMO) for the city, and currently utilizes the Destination Travel Network (DTN) platform as a way to…
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