“African American history is American history. Unfortunately, it's not always history we were taught in school or that is interpreted well in our cultural institutions. But now is the chance to rectify that and make that change.” — Nicole Twigg, Vice President of Tourism Development, Louisville…
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Because the TikTok content we’ve featured recently has been quite popular, we’ll continue to showcase creative ways our client destination marketing organizations (DMOs) use TikTok to inspire visits. This time of year brings with it weather that can be dreary — are you up for a little armchair…
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We all love bells and whistles, and wouldn’t we all love an extravagantly gorgeous and creative hero video at the top of our destination marketing organization’s homepage? Resist the temptation to complicate your hero video, advises Travis Yewell, Simpleview’s design director, who created a…
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Congratulations are in order for Simpleview clients who were recognized for their outstanding websites through 2021. Marcom Awards Gatlinburg Convention & Visitors Bureau | Gold Discover Denton | Gold Visit the Kentucky Wildlands | Gold Explore Minneapolis Northwest | Gold Destination Augusta |…
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Dynamically generated, personalized content has become so ubiquitous that it often hides in plain sight. While the maximum overdrive future state of this marketing technology, so famously depicted in the 2002 film “Minority Report,” has yet to materialize, the current state is so intelligent it…
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Sustainability is economic, social, and environmental. All three, all the time — that’s the future of successful destinations. Where to start? Well, actions speak louder than words, so let’s start there and let’s start with Panama. As destinations worldwide consider their role and function regarding…
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If you ever sit down with Leon Maben, vice president of the board of directors at The Lucy Craft Laney Museum of Black History in Augusta, Georgia, he really can tell you the history of everyone in his hometown. Responsible for giving tours at the museum, Maben has an up-close and personal…
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In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
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In 2021, the meetings and events industry continued to see the impact of the pandemic. To highlight the impact, we have aggregated the data from over 200 Simpleview CRM clients to illustrate year-over-year trends. In reviewing 2021 meeting data and comparing it with previous years, we sought to…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. What do we need to know about cannabis and cannabis…
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