A new year is here and that means new trends and predictions in the travel and tourism industry. For those who work in destination marketing, 2017 holds a fascinating mix of old and new marketing strategies to create effective campaigns that captivate, convert and innovate. From virtual reality…
Read MoreA look at one way Simpleview supports the ideas behind Project: Time Off's National Plan for Vacation Day year-round Simpleview is supporting the first ever US Travel's Project: Time Off National Plan for Vacation Day Celebration on January 31. Realizing the importance of vacation time is not…
Read MoreResearch Shows Those Who Plan Take More Vacation, Are Happier Tucson, AZ (January 31, 2017) - To help fulfill America's vacation resolutions this year, Simpleview, the travel and tourism industry's leading provider of technology-based marketing solutions for destination marketing organizations…
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SITUATION The Daytona Beach Area Convention and Visitors Bureau (CVB) began utilizing Simpleview's Pay-Per-Click (PPC) Campaign Management services in October 2014. Prior to this time, the CVB had been handling these efforts in-house, which presented some growth and optimization challenges in the…
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Hello friends! 2016 was an eventful year! But do I really need to tell you that? So much has happened in the travel marketing space. Google made several changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal…
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SITUATION Already a Simpleview Customer Relationship Management (CRM) user, Visit Knoxville, Tennessee's 2015 Destination Marketing Organization of the Year, chose to apply Destination Travel Network's managed online advertising services to their website. DTN integrated their ad platform and began…
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SITUATION The Bishop Area Chamber of Commerce & Visitors Bureau in California wanted to implement a social media campaign that would help increase awareness of the small-town destination as more than a place to "stop by," but a place to stay and enjoy. Through a collaborative strategy meeting with…
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SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They want…
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Getting organized often tops the list of New Year’s resolutions. In fact, it was the second most popular resolution, only falling behind losing weight. When you think of getting organized, what first comes to mind is your house, your desk or even more general – your life. But what about your digital…
Read MoreSenior SEO Analyst Tracy LeGault had used PED towards web classes before, but in 2016 she chose to attend the Nielsen Norman Group UX Conference in San Francisco. "Web UX and SEO go hand-in-hand, so I wanted to gain a full training experience directly from people who have been user testing since the…
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