Case Study: Increased Traffic and Search Rankings

Situation The Greater Newark Convention and Visitor Bureau underwent an extensive process of brand discovery and rebranding. The CVB website not only had a dated design, but the newly developed Newark brand hinged on events and things to do as the city's defining strength- assets that are most…

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Case Study: Centralized Hub and Data Management

Situation The Grapevine Convention & Visitors Bureau acts as the promotional arm of the City of Grapevine, Texas, and is responsible for actively selling, marketing and publicizing Grapevine globally. The bureau promotes the city's hotels, meeting facilities, historic attractions, events, dining…

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Case Study: Paid Search and PPC Campaigns

Situation A mid-tier Visitor Bureau retained Simpleview to assist in their six-month brand and co-op campaigns. After establishing client goals, the challenge was to promote brand awareness and CVB partners through online media. Projected numbers were assembled and success metrics were identified as…

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Case Study: Playful Functionality in Web Design

Situation The Omaha Convention and Visitors Bureau (CVB) agreed with our approach to develop a new website concept and began the process with our team, weaving in the latest technology with a creative flair. They specifically wanted the ability to showcase photography of their city in new ways…

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