As every traveller knows, even the best-planned journey can suddenly change its course. Back in 2021, Visit Norway began what it had thought would be a simple update of its site's font, logo and colour palette. But this is a journey that has now ended in a completely different space, with…
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Simpleview had a busy year collaborating with dozens of destination marketing organizations (DMOs) in 2024. From website redesigns to visual identity refreshments, there’s much to celebrate! If you ask anyone at Simpleview, they’d say they feel lucky to do what they do and deeply value the clients…
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New year, new content plan. Even with the best of intentions, we know the blank page of a fresh year can be a little intimidating. Fear not, our latest eBook outlines the top six tourism trends for 2025, helping you shape your content and campaigns to attract more visitors to your destination. Need…
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Our host city of San Francisco, California, effortlessly blends history, art, nature, and culinary excellence — offering plenty to explore before Simpleview Summit 2025. Whether you’re a first-time visitor or a seasoned cable-car rider, here’s a guide packed with local recommendations to help plan…
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With 2024 freshly in the rearview, we’re taking a moment to look back at the stories and trends that shaped the last year. Did you go all in on accessibility? Catch a can’t-miss concert? Make something out of this world? Let’s take a look. On the Blog The Simpleview, now a part of Granicus, blog is…
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Let’s get straight to the point: convincing your boss to send you to Simpleview Summit 2025 isn’t just about you — it’s about making your destination look hip and happening. More than an expense, it’s an investment that’ll pay dividends for your entire destination marketing organization (DMO)…
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Cities don't die: the life cycle of a place Cities don't die. Once declared bankrupt, Detroit has now bounced back. Anyone visiting the city today will have to admit that cities do recover. Who could have predicted forty years ago that the coal and steel industrial cities like Newcastle, Lens…
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Helsinki’s question about identity is a question about authenticity. First of all, do you know what a meatball sundae is? It’s a dish that makes most people cringe: meatballs with ice cream. Seth Godin used it as a metaphor in his book of the same name for a common mistake in marketing: combining…
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Destination marketing organizations (DMOs) are traditionally associated with promoting leisure travel — drawing vacationers with stunning visuals, appealing itineraries, and curated experiences. While leisure remains crucial, focusing exclusively on this market may leave a destination’s full…
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There’s nothing like cookies at Christmas. Whether soft and chewy, crispy or crunchy, scented with spices, studded with fruit or dusted with sugar, this time of year brings something for everyone’s palate. But behind every crumb, there’s a tale to tell, with each nibble revealing the story of a…
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