Congratulations are in order for two DMO websites recently honored with 2017 Internet Advertising Competition (IAC) awards for outstanding achievement.
According to the IAC, their awards "were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising." The Internet Advertising Competition is open to all organizations and individuals involved in developing all forms of Internet advertising, including websites, online ads, email messages, online campaigns, online video, mobile applications, and more. Entries are judged on creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
About Visit Augusta
The audience research provided by Simpleview's sitemap analyst showed that people were interested in events, things to do, shopping, and restaurants. This information is clearly laid out in the primary navigation and throughout the user's' journey on the site.
The DMO was launching a new magazine to highlight the destination and wanted a contemporary but authentic website design that would elevate their brand. Through the use of strong visual imagery, storytelling, and strategic user interactions our experience design team created flexible content components to highlight featured content, signature events, and fresh stories appealing to locals or guests, and branding the destination as rich in history and southern hospitality with plenty to do-from golfing, to festivals and outdoor recreation, to culinary and dining events.
Keep an eye out for Visit Augusta's innovative new blog design that will showcase longer articles and stories with beautiful immersive imagery. It is sure to be a crowd pleaser!
About Surf City USA
Visit Huntington Beach was launching a new brand focused on laid-back luxury. They came to Simpleview for a modern, clean design, immersive imagery, inspirational video content, and experiential stories. In order to achieve this, our experience design team created a dynamic header area that can play inspiring video content or feature vivid photography, incorporated compelling user generated content (UGC), and encouraged notable engagement on multiple levels through storytelling. In addition, an interactive map features neighborhoods to support the city's wayfinding efforts. Tastefully incorporated paid content via DTN was put into place on Surf City USA to generate additional revenue for the DMO, without disrupting the look and feel of the site.
Kudos to the DMOs, the Simpleview Experience Design and CMS teams, and DTN for partnering to create these award-winning sites!