Alert the press! Got good news you want to share with your clients, the community, the world? It's not only easy to spread the word using your Simpleview CMS Public Relations Module; it can be beneficial ... to your website, your visitor's bureau, and your bottom line. So since the tool is most likely already part of your CMS tool box, let's talk about how to make this media module work for you and your DMO.

It's All About Awareness: Share (Just About) Everything & Often
Whether it's a press release, travel partner article, awards announcement, or CVB news, sharing your latest updates can ultimately improve your search engine rankings and site traffic. More exposure can mean more visitors, which you can then convert into customers.

In addition to potentially increasing site visits and contributing to better SEO, posting the most current and relevant news about your DMO ensures reporters, bloggers, and social media influencers have ready access to the most accurate and up-to-date information about your visitor's bureau, partnerships and destination.

Get started by getting the latest information on your site and making it easy for search engines and visitors to find.

  1. Post existing articles or create and post your latest press release, travel partner article, awards announcement, CVB news and more within the Posts sub-section of the Articles area.
  2. Grab attention with captivating images and compelling headlines.
  3. Add a meta title and meta description for search engine relevancy.
  4. Categorize and tag your news for visitor ease-of-use. 

Want step-by-step details? Visit your Simpleview CMS Knowledgebase and click on "Modules" then "Public Relations Module."

Make Your Website Work for You: Give Visitors Direction & Details
Every announcement you share via social media or email should link back to your website. This includes any email you send to us at Simpleview so we can help promote your destination. We're happy to share your news and drive interested visitors to your site. Simply send us a link to your latest press release or award announcement on your site, and we'll help get people there. Your site can then share a detailed post, categorized, tagged, and even tied to a geographic location to make it easy to find, or include a link directing visitors to the original source, say a partner article online.

Learn More, Do More: Take a Peek at What Your Peers are Doing
Let's take a look at some simple options and inspiration across various DMOs, below. Notice how they encourage reader attention through color, font use, teaser copy, and relevant images. Consistent titles and meta tags can show up higher in Google search results. For example, "SCOTTSDALE TRAVEL NEWS," followed by a date, shows up regularly under the Experience Scottsdale site's News Releases section. Users typing "Scottsdale Travel News" or "Travel News, Scottsdale" into Google will be led to those website pages rather quickly in search results. Also note how categories and tags make articles easier to find and reference.

ExperienceScottsdale.com uses their public relations module to post press releases, provide press trip details and other resource and research information for the media, encourage newsletter sign-up, and more. Their News Release section posts their latest press releases, monthly news updates, articles and more in an organized, easy-to-read format.

Noteworthy:
  • Attention Grabbers: Colorful headlines draw the eye and teaser copy leads the reader to click to read more.
  • Article Categories: A simple drop-down at the top allows visitors or media to narrow down articles or releases based on popular categories, such as "What's New & Noteworthy," "Bureau & Industry News," "Arts & Culture," "Scottsdale Golf," or "International."
VisitMesa.com uses their media module to post press releases. This not only gets word of their successes on their website, it gives partners who promote them-from Simpleview to local businesses-fresh information to link to via their websites, blogs, or social media posts. 

Noteworthy:

  • Categorization and tagging add to reader clarity. 
  • Colorful dates and headlines grab attention, while teaser copy pulls in readers.
  • Format is simple and easy-to-read.
VisitAthensGA.com posts newsletters, partner press releases, award announcements, and more under their media tab. 

Noteworthy:

  • Bold headlines and images are used to catch the reader's eye.
  • Reader attention is focused through categories, tags, and highlighting.  

Our last example, VisitAmarillo.com, keeps their Press Release page clean and simple, incredibly easy to use, and on brand in style.

Noteworthy:

  • Bold headlines, red dates, and straightforward subheads get the reader's attention without overwhelming him or her with text. 
  • Simple "More" links lead the reader to the full story. 
  • A search box makes it easy for visitors to find the information they want right away, via date or keyword, while "Sections" and "Archives" boxes index articles based on type and date.