In our last post, we discussed how Google was updating their algorithms and added new applications to its already robust suite of marketing tools. This week we have more tips on content, video, and another Google algorithm update.

How to Optimize Videos for Conversions

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Video was ahead of number two, mobile apps, by 26 points. In 2015, another study found that marketers ranked video as the second most effective type of content.

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What Your SEO Needs to Know:

An impressive 65% of people surveyed watch videos online every week and 55% do so daily.

Video is overwhelmingly popular, and you should understand that your videos do not need to be an expensive production. For example, simply highlighting user-generated content, with a specific hashtag, from your destination can help get eyes on the destination. This article is a great introduction on how to create videos that can work for you.

How Does It Affect Your Business:

Creating videos does not have to break the bank to effectively communicate with your target audience.

There is so much online video consumption, the craving for content is indeed very high, even short clips and fun videos, taken from a phone, can help set your destination apart, if your video engages and communicates well.

March 2016 Google Algorithm Updates – Was it Panda, More Quality Updates, or Something Else?

They say March comes in like a lion and goes out like a lamb. Well for SEOs, it’s slightly different this year. March came in like lion and went out like a bigger lion. There were three distinct dates where I saw significant movement from an algorithm update standpoint (starting on 3/3, then more on 3/14, and then another major tremor on 3/21). In this post, I’ll go through what I saw, what I think it could be, and then I provide some final recommendations for those that were impacted. Let’s go.

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What Your SEO Needs to Know:

This is a considerably detailed post that provides some great insight of how the changes are showing an impact on sites. This is a great example of digging deep into the numbers to make sense of things. DMO’s who have quality sites with good content and following best practices will not see any loss of traffic or rankings from the update.

How Does It Affect Your Business:

Continue to add new quality content and following SEO best practices will help keep you off the Penguin radar. Unless you are going out of your way to outsmart or “hack” your site in an attempt to get better rankings there should not be a huge concern.


How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content - Whiteboard Friday

So Google was kind enough to confirm something that as SEOs we've probably known for a very long time, which is that the two factors most commonly found ranking web pages from Google are indeed content signals and link signals, which that's not a big surprise to anybody. But, in light of that, we talk a lot about links. Links obviously have a tremendous amount of importance. Content does too, but it's gotten massively more sophisticated, and so I thought we'd dive into some of the ways that Google can analyze on-page content signals that may not just be the simplistic ones we're used to from the past.

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What Your SEO Needs to Know:

It’s not surprising higher-quality content gets more traffic, more engagement, and better value rankings from google. If you create content that people enjoy, find interesting, entertaining, or educational they will often organically return simply because you communicated to them so well.

For perspective, even THIS article was meticulously edited by an experienced writer and editor in order to ensure the highest quality communication possible.

How Does It Affect Your Business:

The saying “Content Is King” has been around forever, but it should be updated.

Great Content is King.

Just because you have a huge content volume floating in cyberspace does not always mean your traffic (or your conversion, for that matter) will increase. You want to maintain that SEO synergy amongst technical perfection and effective communication.

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