Destination marketing leader will continue to serve Bluebridge Tourism customers while adding newly branded mobile applications to suite of services
FOR IMMEDIATE RELEASE
TUCSON, AZ (November 22, 2016) - Simpleview, the travel and tourism industry's leading provider of destination marketing technologies, today announced their acquisition of Bluebridge Tourism, a world market leader in mobile application engagement. Simpleview will continue to provide exemplary customer service to existing and forthcoming Bluebridge Tourism clients.
With this acquisition, Simpleview will expand their menu of digital marketing services to offer mobile applications under the brand "VisitApps." Destinations can integrate point of interest data, events, offers, venue information, and more into branded mobile applications. These apps will allow DMOs to engage travel planners and destination visitors throughout their travel experience.
"We're always looking for the best, leading-edge solutions for serving DMOs and their customers." said Ryan George, Chief Executive Officer of Simpleview, "We're excited to bring another powerful tool into the Simpleview suite of products and services, but more than that, we look forward to leveraging these new capabilities to reimagine the visitor journey from dreaming through to booking, and especially for in-market interactions, where apps provide tremendous advantages."
"We are happy to be bringing Bluebridge Tourism customers into the Simpleview family of clients," Ryan said. "They can rest assured that they will receive a level of customer service that has always set Simpleview apart."
Current Bluebridge Tourism clients will continue to use the Mobile App Studio and mobile apps through Simpleview without any interruption in service. Present and future Simpleview clients will have the option to incorporate apps into their digital marketing strategies to increase efficiency of communication and travel/meeting planning for customers, and expand reach and increase conversion opportunities for DMOs.
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 190+ staff and works with 425 customers in North America and around the world, including destinations like Paducah, KY (population 25,018), the country of Norway, and 80% of the top U.S. convention cities.
As the world's largest visitor engagement app platform, Bluebridge helps CVBs and DMOs build branded, compelling mobile apps that help them communicate and engage their visitors to improve their travel experience. With more than 600 branded mobile apps across the Apple and Android app stores, Bluebridge serves premier destinations around the world, including South Africa tourism; Gatlinburg, TN; Kissimmee, FL; El Paso, TX; and many more. Having collectively powered 16 million app sessions, Bluebridge apps have sent over nine million push notifications to hundreds of thousands of app users worldwide. Learn more at gobluebridge.com/tourism.
Cara Frank, Director of Marketing at Simpleview