TUCSON, Ariz. (July 9, 2013) - Simpleview today announced that Peter Hedlund, who is a director of business development for the company, has decided to retire at the end of July. Hedlund's decision to retire will bring to a close a remarkable career of 30 years of service to the tourism industry in several capacities.

Peter has been an excellent advocate for the tourism industry throughout his career, including his time as a director of business development for Simpleview," said Rick Vaughan, vice president of sales and marketing for Simpleview. "Our entire team is grateful for his extensive contributions to the company, deep understanding of our Simpleview CRM system and his distinguished tenure over the years."

Through strategic initiatives and leadership efforts, Hedlund achieved notable successes while at Simpleview, including rapidly expanding its customer base in Canada and the Midwest portion of the United States. He also served as a mentor for many tourism industry executives on implementing technology and improving procedures.

Before Hedlund joined Simpleview in 2010, he spent more than 27 years working for the Minneapolis Convention and Visitors Association, with 23 of those years spent as the organization's Vice President of Sales. While in this role, he oversaw a large team of sales professionals, worked on the design and construction of the Minneapolis Convention Center and built long-lasting relationships between the association and the University of Minnesota's athletic department.

Hedlund is transitioning his role and responsibilities to Tom Farney, who previously served as an account manager for Simpleview since 2011 and handled all facets of customer service, relationship management and ongoing support for the company's clients. Farney had previously served in marketing and inventory management positions with Ventana Medical Systems in Tucson, Ariz. and Sysco in Seattle, Wash. He received his bachelor degree from the University of Arizona in Tucson.

Simpleview clients and prospective customers will be able to meet with Hedlund and Farney at the DMAI Annual Convention, which will be held at the Peabody Hotel in Orlando, Fla., July 15-17.

About Simpleview
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including the industry's most advanced customer relationship management (CRM) and content management system (CMS) platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Simpleview employs more than 100 people with offices in Arizona, Texas, Minnesota and California who serve more than 225 domestic and international DMOs. For more information, visit www.simpleviewinc.com.

Media Contact:

Cara Frank
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(520) 575-1151