For the past several years, Simpleview has been a partner of the California Travel Association (CalTravel) - California's only statewide organization representing and advocating for the travel, tourism and hospitality industries. We support their efforts to protect and ensure the interests of the state's destination marketing organizations and their respective members and partners.
Earlier this week, CalTravel hosted their 30th Annual Conference in Sacramento, bringing together dynamic presenters, educational sessions and networking opportunities to boost sales and awareness in 2012. Rick Vaughan, our Vice President of Sales and Marketing, and Kevin Bate, our Senior Director of Business Development, attended to support the event and meet with many of our West Coast-based clients.
We also helped CalTravel by developing video presentations to use in their awards ceremony, where they honor some of California's main tourism advocates. Together with Commotion Studios, our long-time video production partner, we worked with the association and the award winners to develop rich-media narratives about the award recipients and explain why their individual roles in the destination marketing field are vital.
The 2012 CalTravel Award videos we produced with Commotion Studios include:
- Restaurateur/Chef of the Year - Michael Chiarello
- Tourism Champion of the Year - Jack O'Neill
- Promotion & Advancement of Tourism Award - Terry MacRae of Hornblower Yachts
- Tourism Stewardship of the Year - Heal the Bay
- Winery of the Year - Francis Ford Coppola Winery
We highly encourage becoming a CalTravel member if you're involved with tourism in California and checking out our collective video work.