The Search Engine Marketing (SEM) department completed an analysis of organic website traffic of current simpleview clients. In this analysis, we compared 2011 traffic to 2010 traffic to determine how well websites performed year-over-year. The comparison was split almost evenly between clients currently receiving search engine optimization (SEO) services and clients not being serviced by the SEM department. On average, all of the websites compared experienced growth in organic traffic; however, clients serviced by the SEM department had a higher percent increase in visits.
Other statistics, such as pages per visit, average time on site and bounce rate were also reviewed. These statistics took a little bit of a hit across most of the websites, although SEM clients fared better on average.