The Pocono Mountains Visitors Bureau, which represents tourism for four counties in northeastern Pennsylvania, has launched a new marketing campaign for attracting winter getaways to their destination.
Titled "Snowball," a mix of digital, transit and outdoor advertisements will be placed in the New York City and Philadelphia metropolitan markets. This campaign also includes four comedic commercials that showcase why friends and families should consider a vacation in the Pocono Mountains. These can be found on their YouTube page - youtube.com/poconotourism.
According to research done by the bureau, the NYC and Philadelphia markets were part chosen because of traffic increases from these regions to their website - 800poconos.com. The 2011-2012 winter season of December, January, February and March had a 10 to 15 percent growth in site visitation from New York, New Jersey and Pennsylvania compared to the previous year's season.
With additional messaging around the campaign coming from their social networks and other channels, we are excited to see the results of the bureau's "Snowball" campaign.