Las Vegas Convention and Visitors Authority, R&R Partners and simpleview collaborate on websites and online destination marketing engagement
TUCSON, July 29, 2011 - The Las Vegas Convention and Visitors Authority (LVCVA), charged with promoting one of the top destinations in the world, in partnership with R&R Partners, their agency of record, has partnered with Simpleview to collaborate on various online elements. The city's official tourism site, VisitLasVegas.com launched earlier this month and the meetings site, VegasMeansBusiness.com, will launch later this year. LVCVA also migrated its web properties for Laughlin, Boulder City and Mesquite to the Simpleview CMS content management platform.
"We're honored and excited to team up with these outstanding organizations to help promote a city that's practically synonymous with vacations, meetings and travel," said Simpleview president Richard Reasons. "This is a big undertaking for a destination that had more than 37 million visitors last year, and it shows how Simpleview's solutions and expertise scale for destinations of any size."
Simpleview represents 180+ destination marketing organizations including several other marquis destinations like New York City, Boston, Toronto and Orlando - Reasons said, but most of our clients are mid-sized and smaller DMOs including familiar destinations like Santa Barbara and Spokane to Providence and Portland. Simpleview's client list truly reflects the diversity of communities, cities and destinations they serve throughout North America.
Scope of the collaboration includes:
- Implementation of the leading DMO content management system, Simpleview CMS
- Information architecture and interface designs based on usability testing and research
- Site design and build to support LVCVA's overall brand strategy
- Search engine optimization (SEO) initiatives
- Ongoing website analytics, reporting and site optimization advising
- Maintenance and support for all LVCVA websites
"The "heart" of the project, the redesign of visitlasvegas.com, focused on three core audiences: people who already love Las Vegas and want to know what's new, people who are considering Vegas as a destination, and trade professionals who can use the site as their primary research and planning tool," said LVCVA Senior Director of Marketing Kevin Bagger. "For every one of these audiences, our goal was to create the most usable and authoritative resource for researching and planning Las Vegas travel," Bagger said.
Leading-Edge Website Elements
In addition to industry-standard DMO website features such as calendars of events, itinerary-building tools, interactive mapping and booking engines, the VisitLasVegas.com website includes vanguard elements such as:
- Social media integrations with Twitter, Facebook, Flickr, YouTube and other services
- Context-aware "you might also like" dynamic content serving
- Multiple-platform mobile websites
- Integrated OpenTable restaurant reservations
- Listings comparisons, RSS feeds and video podcasts
Meeting DMO Objectives
Las Vegas hosted more than 37.3 million visitors and had the highest hotel room occupancy among America's top ten most-visited cities in 2010 according to Forbes.
Bagger indicated that after an extensive national search, Simpleview was selected to be part of the project team based on the company's experience, ideas and qualifications for helping to meet key LVCVA web development goals, including improving user experience, reducing maintenance costs, building for scalability and sharing technologies across all LVCVA websites.
LVCVA and R&R Partners selected Simpleview's proposal through a competitive bid process that extended from October 2010 into February of this year.
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, Simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 180+ domestic and international destination marketing organizations. Fore more information, go to www.simpleviewinc.com.
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 149,000 hotel rooms in Las Vegas alone and more than 10.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.VisitLasVegas.com.
Director of Marketing & Communications, Simpleview Inc.