Maria DelVecchio joins Simpleview in Tucson, Arizona
TUCSON, January 26 — Maria DelVecchio, an agency and tourism-marketing veteran, has been named the new creative director at Simpleview, a Tucson-based company that specializes in helping destination marketing organizations (DMOs) achieve their goals by leveraging the web, technology, interactive marketing and social media.
In addition to leading Simpleview's award-winning creative team, DelVecchio will work closely with new and existing DMO clients to enhance their overall brand and increase leisure, meeting and convention business — all key contributors to delivering economic impact to the 130+ local, regional and state tourism economies Simpleview represents.
“We are extremely excited to have Maria join our team” said Ryan George, Simpleview CEO. “Our history and working relationship goes back many years to her days as art director and creative director at LP&G, the former agency of record for one of our long-standing clients, the Metro Tucson Convention and Visitors Bureau. Maria’s real world experience and deep destination marketing experience will deliver tremendous value to our family of Simpleview customers."
DelVecchio holds a BFA in visual communications and brings more than 20 years of creative, interactive and management experience to Simpleview, including 12 years of agency and interactive marketing experience. Her professional portfolio includes work in website usability assessment, search engine optimization, design, content and photography direction, campaign development, creative strategy, traffic analytics and social media marketing.
Simpleview develops big-picture strategies for every aspect of a destination marketing organization (DMO), from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services for DMOs, including social media strategy, powerful forecasting and reporting, dynamic websites, sites for mobile web, search engine optimization, interactive marketing and the industry's most advanced CRM and CMS platforms. Founded in 1991, the company employs 60+ people in Tucson and San Diego and represents 130+ destination marketing organizations in North America.
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