For Immediate Release

DMO re-engages for website development and adds integrated CRM

TUCSON, March 22 — This month, Visit Newport Beach Inc., the official destination marketing organization for Newport Beach, Calif. has once more contracted with Simpleview as an interactive marketing and technology partner. Beyond re-engaging Simpleview in its former role as website developer, Visit Newport Beach will now also look to simpleview for the industry's most advanced destination management system, Simpleview CRM 3.0.

"We're excited to embark on a new partnership with Simpleview as we prepare to re-launch our website,," said Gary Sherwin, CDME, president and CEO of Visit Newport Beach Inc. "Simpleview's stature in the destination marketing industry as a leading website, CRM and content management solution provider will allow us to effectively compete in today's tourism landscape."

Beyond Your Basic DMO Site

Beyond fundamental features such as a calendar of events, special offers and video and photo tours, the re-launch of the Newport Beach site will include features that push Newport Beach to the head of the destination marketing pack:

  • Integrated ad serving to generate revenue for Visit Newport Beach
  • Syndicated partner listings through NAVTEQ on-board and in-hand navigation systems
  • New admin tools that allow them to easily update animated Flash headers

Integrated CRM & Destination Management

The new site for Newport Beach will be closely integrated with Simpleview CRM 3.0, which gives DMOs powerful tools for sales, marketing, forecasting, reporting and destination management, with many functions tied into new animated quick-view dashboards. Beyond feeding partner listings content to the Newport Beach website plus CRM modules for partners, media, convention services and other critical DMO constituents, the Newport Beach CRM implementation will include:

  • Tools for event management, inventory management, marketing and advertising
  • Simpleview's form-builder for capturing data through the Newport Beach site
  • Integration with ExactTarget for powerful marketing

"It's great to be working with Newport Beach again," said Kevin Bate, director of business development at Simpleview. "We operate in a very competitive niche, so even with our client retention rate at more than 90 percent, it's an honor when a great destination like Newport Beach returns to simpleview after working with other players in this industry."

About Simpleview
Simpleview develops big-picture strategies for every aspect of a destination marketing organization (DMO), from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including social media strategy, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization, interactive marketing and the industry's most advanced CRM and CMS platforms. Founded in 1991, Simpleview employs 60+ people in Tucson and San Diego and represents 130+ DMOs in North America.

About Visit Newport Beach Inc.
As the city of Newport Beach’s official destination marketing organization, the mission of Visit Newport Beach Inc. is to partner with the tourism and hospitality industry by protecting and nurturing the destination brand and to deliver additional spending by leisure and conference visitors leading to enhanced community, economic vitality and quality of life. In March 2008, the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International accredited Visit Newport Beach Inc., making it the first bureau on the West Coast to receive such a designation. Visit Newport Beach Inc. is a non-profit, 501(c)6 marketing organization contracted by the City of Newport Beach.


Cara Frank
Director of Marketing, Simpleview
(520) 575-1151 ext 143

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