Meeting planners and sales staff give Simpleview client the thumbs-up on new Bid Book Generator

TUCSON, December 17, 2010 - The Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB) became the latest Simpleview client to migrate to Bid Book Generator as a way to rapidly create and distribute meetings proposals, said Cara Frank, director of marketing at Simpleview, which recently began offering the product to destination marketing organizations.

Hosting 10 million visitors a year, Fort Lauderdale competes heavily for meetings and events, which drive a significant portion of the city's $8+ billion travel and tourism economy, said Christine Tascione, CMP, VP, Convention & Group Sales at GFLCVB. The organization was eager to adopt technology that promised to streamline their RFP response process without compromising the quality of their historically high-impact proposals.

"We had immediate positive feedback, not only from our team but from our customers," said Tascione. "Our proposals look great and we can get them to planners so much faster, saving time and money on printing and mailing." In response to one of the first proposals created with GFLCVB's new Bid Book Generator process, "We had a meeting planner email us back immediately to say, 'I wish everyone sent proposals this way,'" Tascione said.

How Bid Book Generator Works
Bid Book Generator gives DMOs a set of web-based tools to create and send proposals for conventions, meetings, group travel and other events. After a detailed planning, design and implementation phase, DMOs can edit and customize bids, defining page sets, drawing on template and asset libraries and using familiar WYSIWYG editing tools.

The product's distributed production model is built on fine-tuned permissions settings that allow specific team members to edit select content areas, leveraging individual expertise without jeopardizing the sum quality of the finished product. As a result, DMOs can create information-rich, brochure-quality proposals quickly and efficiently without design staff. The print-ready, digital document can then be instantly distributed electronically or dispatched for printing and mailing.

A Way to "Reclaim Time"
"We've seen a statistic that DMO sales staff spend more than 30 percent of their time on menial tasks instead of engaging customers," said Ryan George, simpleview CEO. "When we got to see how Bid Book Generator works, we immediately saw how it could free up sales staff and reclaim their time for higher-value activities, and we knew it was something we wanted to offer our clients."

Simpleview is the exclusive reseller for Bid Book Generator, a product created by strategic partner, Distribion.

Schedule a Bid Book Generator Demo
DMOs are invited to participate in a live demonstration of Bid Book Generator. Current clients can schedule a demo by contacting their account managers. Other DMOs can request a demo through Simpleview's online request form.

About Simpleview
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, Simpleview employs 70+ people with offices in Tucson, Dallas and San Diego serving 165+ domestic and international destination marketing organizations.

About Distribion
Distribion is a leading provider of web-bases software that provides marketing organizations with simplified and centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected single-function solutions. Distribion's Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview Inc.