3 Ways to Adapt Bid Book Generator for your DMO
In a recent webinar we covered the basics of the Bid Book Generator, a product developed by our strategic partner Distribion that gives DMOs the perfect balance of flexibility and control to generate quality proposals in less time with less work.
In this post, we showcase a handful ways that DMOs can leverage that flexibility to adapt the Bid Book Generator for their proposals and how they work.
1. Partner Presence
The services your industry partners deliver -- catering, transportation and more -- play an important role in meetings and events, and for some proposals, you may want to give key partners extra visibility.
When first creating your bid book templates, you can create full, half or even quarter-page partner profiles. Once they're in your content library, you choose on a bid-by-bid basis to showcase partners or not and, if so, which ones.
2. Battle of the Brands
As a DMO, you want your proposals to go out with your consistent branding, look and feel. Often, though, partner properties want their branding to define their sections of a bid. With proper set up of the Bid Book Generator, you're not locked in to one method or another:
- Put hotel information in your look and feel, giving your bid a clean consistency
- Let hotels apply their brand within shells that maintain your look and feel
- Give hotels full control over their pages
Any configuration you can envision, you can set up, so that all options are on the table with each bid you prepare.
3. High-Impact Spreads
Some proposals can be short and simple, but others beg for big, beautiful spreads. Because the Bid Book Generator doesn't lock you into page counts, you decide when to go over the top.
For example, in the set-up phase, you might create a 2-page spread on a big annual local festival. When bidding on a big meeting that overlaps that festival, that spread is already in your library, ready to pull into your proposal where you see fit.
These are just few of the many ways to adapt the Bid Book Generator to changing needs, but for all of these tips, the key is in the set-up:
- Planning ahead for the kinds of content and templates you might want
- Creating evergreen "fillers" to go with other content blocks; for example, if you have half-page partner profiles and want 3 in a proposal, you could fill the extra half-page with a photo or a half-page testimonial
In short, there are as may ways to use the Bid Book Generator as there are ways to approach a meeting/group proposal. What could your DMO do?