Cara Scholke Frank to lead marketing and communications at Tucson's Simpleview
TUCSON, November 5 — Cara Scholke Frank has been named director of marketing at Simpleview, a Tucson-based business that helps destination marketing organizations (DMOs) get the most of technology, the web and interactive marketing.
In her new role, Frank leads development of all of Simpleview's web-based marketing, digital and print collateral, sales support materials and client communications in addition to overseeing public relations and company events such as its annual CVB Summit for clients, which Simpleview will host at The Ritz-Carlton, Dove Mountain in April, 2010.
Frank joined Simpleview as a business development associate in 2008, leaving the position of Director of Convention Services at the Greater Madison Convention & Visitors Bureau. Beyond her involvement with a number of professional organizations, Frank is a CPR and lifeguard trainer for the Red Cross, casual soccer player (for the Simpleview team!) and a competitive athlete, currently training for her second Ironman triathlon.
From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q4 2009, Simpleview's CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.