Web-based systems work together to help DMOs streamline meetings leads and proposals
TUCSON November 18 — Destination management organizations (DMOs) using Simpleview CRM will be able to distribute meetings leads to hotel and meeting site partners and gather responses more quickly and efficiently thanks to the system's new integration with MeetingBroker, a web-based lead management solution offered by Newmarket International.
With a single click, DMOs can distribute leads to all or select hotel properties and meeting venues.
For properties using Newmarket's Delphi — a meeting/catering sales, forecasting and reporting system used by hotels around the word — or a handful of other sales systems, this integration automatically enters lead data into the property's system.
One-click updates and notifications.
As the proposal develops or requirements change, DMOs can quickly send updated RFP info to the properties, and notify all or select properties when the meeting is awarded.
Automatic pickups. After the meeting event, once hotels enter pickup data, the integration automatically sends the information into the Simpleview CRM database, associating it with the appropriate lead and reporting functions.
Strategic advantage for DMOs
"This first step in our relationship with Newmarket International creates still another strategic advantage for DMOs in more than 95+ markets that are already using Simpleview CRM," said simpleview president, Rich Reasons. "With leads and proposal data flowing seamlessly between them and their hotel partners, this will dramatically improve their RFP response times and accuracy."
From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, Simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q4 2009, Simpleview's CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.
About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in sales, group, catering and event software solutions for the global hospitality and entertainment industries. Their suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world — more than 19,000 installations in 154 countries. The company is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore.
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