Posts for February 2015

#GrabYourMoment: How Monterey County CVB Curates Content

Posted on February 5, 2015 by Nate Casimiro

If you've heard it once, you've heard it 1000 times (and heck, we'll tell you again); social media marketing is an essential component of any overarching destination marketing strategy. Don't believe me? Check out DMAI's DestinationNEXT report, which identifies "social media's prominence in reaching the travel market" as one of the top 20 DMO trends. If your DMO hasn't already embraced a social media platform to some extent, then it's high time you start.

But fear not, headline-scanning millennial! We're not here to simply state the obvious. If you're wondering exactly how you can achieve a manageable social media integration on your website, read on and consider one DMO's social lounge approach for engaging visitors and partners alike.