Optimization, Pay-Per-Click & Campaigns
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SEM

With web at the core of today's destination marketing, success depends on getting the right people to the right information — and the right inspiration — online.

Search marketing may be the most challenging frontier DMOs face. The rules change overnight, knowledge is everything and many so-called gurus fail.

It's also an area where performance can always be measured, and outcomes should always be clear.

Simpleview search engine marketing (SEM) includes the full suite of services that help DMOs lift their web presence and cut through marketing noise to reach travelers:

  • Intelligent media buys and social media ad planning that focuses your budget on the people you want to reach
  • Effective pay-per-click (PPC) campaigns, including remarketing across the Google Display Network
  • Continuous monitoring, analysis, tweaks and advice to keep your campaigns and website performing at their best
  • Organic SEO, which means not only upgrading your content, but also making sure your site and code is technically optimized for the bots that scan and index your pages

With a passionate team of analysts focused solely on travel and tourism, we offer DMOs search marketing expertise, results and accountability that no other agency can match.

 

 

 

 

There's Really Only One Way to Win at SEM

Eat, Sleep & Breathe Destination Search

In the worlds of Google and Bing, the rules change overnight. Casual attention doesn't cut it, and not knowing the industry is a shortcut to weak results. Our search marketing engagements give you continual monitoring and adjustments based on expertise not just in SEM, but in destination marketing, as well.

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