Being Responsive to Today's Traveler
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Mobile

Nothing stands still today — certainly not the travelers and planners you want to reach — and the best marketing is responsive to people on the move.

While travelers once used mobile mostly for in-market maps and listings, people now seek everywhere/anytime access to all kinds of tools and info. Before she arrives in your destination, your next visitor is likely to:

  • Find your site on her phone passing time in line at the bank
  • Revisit that info from her computer at work that afternoon
  • Then continue her travel research that night on her tablet.

In that time she'll likely move back and forth between social media services like Facebook or Pinterest, check her email, send a text message and maybe stream some music or pay some bills.

Building for that reality takes:

  • Clear Goals: Who are you building your mobile world for? In what contexts will they be there? What do you want them to do while there, and how will you gauge your mobile success?
  • Flexible Solutions: What's the best way to reach your goals? Responsive design? An app focused on doing two or three things brilliantly? Dedicated mobile? Maybe all of the above?
  • Streamlined Administration: By looking for ways to streamline content management wherever possible, we can expand your online world while keeping in check the time it takes to maintain it.

With a third of travel content today read on a smartphone or tablet, getting mobile right is now as important as it was to get desktop right ten years ago. Let's figure out what's right for you.

 

 

 

 


Recent Awards

Just How Important Is Your Mobile Marketing?

1/3 of Travel Content is Read on Mobile

Reaching visitors now happens across a network of devices in moments woven between a dozen other activities, but it all adds up to a third of your time with the people you want to reach. We help make that time the best it can be.

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