Nothing stands still - certainly not the travelers and planners you want to reach. Today's best marketing is responsive to people on the move.
By early 2014, mobile accounted for about a third of web use overall — a number in line with studies that show when it comes to travel content specifically, about one third is read on a mobile device.
While travelers once used mobile mostly for in-market maps and listings, people now seek everywhere/anytime access to all kinds of tools and info. Before she arrives in your destination, your next visitor is likely to:
In that time she'll likely move back and forth between social media services like Facebook or Pinterest, check her email, send a text message and maybe stream some music or pay some bills.
The bottom line: Reaching visitors today happens across a network of devices in different scenarios and in moments woven between a dozen other activities. Building for that reality takes:
Let's figure out what's right for you.