Being Responsive to Today's Traveler
Mobile Icon

Mobile

Nothing stands still - certainly not the travelers and planners you want to reach. Today's best marketing is responsive to people on the move.

By early 2014, mobile accounted for about a third of web use overall — a number in line with studies that show when it comes to travel content specifically, about one third is read on a mobile device.

While travelers once used mobile mostly for in-market maps and listings, people now seek everywhere/anytime access to all kinds of tools and info. Before she arrives in your destination, your next visitor is likely to:

  • Find your site on her phone passing time in line at the bank
  • Revisit that info from her computer at work that afternoon
  • Then continue her travel research that night on her tablet.

In that time she'll likely move back and forth between social media services like Facebook or Pinterest, check her email, send a text message and maybe stream some music or pay some bills.

The bottom line: Reaching visitors today happens across a network of devices in different scenarios and in moments woven between a dozen other activities. Building for that reality takes:

  • Clear Goals: Who are you building your mobile world for? In what contexts will they be there? What do you want them to do while there, and how will you gauge your mobile success?
  • Flexible Solutions: What's the best way to reach your goals? Responsive design? An app focused on doing two or three things brilliantly? Dedicated mobile? Maybe all of the above?
  • Streamlined Administration: The one thing we can't build is time; instead, we look for ways to streamline content management wherever possible, expanding your online world while keeping in check the time it takes to maintain it.

 

 

 

 

 

 

 

Recent Awards
Getting mobile right is as critical today as

getting a website right was 10 years ago.

Let's figure out what's right for you.

product-mobile