Leadership Profiles


Ryan George | Chief Executive Officer

As a founder and Simpleview's Chief Executive Officer, Ryan George's leadership has guided the company for more than a decade, helping it to become a foremost provider of technology-based solutions for destination marketing organizations. His previous experience as the Director of Information Technology at a leading accounting firm in Tucson and his passion for technology keep him involved with the creation, development and marketing of our products and services. Ryan received his bachelor's degrees in accounting and management information systems from the University of Arizona's Eller College of Management. He regularly speaks at business schools and professional organizations worldwide as an expert on tourism, technology and entrepreneurship.

DMAI Foundation Board of Trustees Member

leadership_rich   Rich Reasons | President 

Bringing more than 20 years of hands-on experience serving destination marketing organizations of all sizes, Rich Reasons develops overarching strategies for Simpleview's clients as our company's President. Many tourism industry leaders also look to Rich for his vast knowledge in the field, as he is a trusted advisor for several CVB and industry association boards. Rich received his bachelor's degree in political science from the University of Colorado Boulder. He lives in San Diego, California with his wife and five children.

ICCA Board of Directors Member

leadership_bill   Bill Simpson | Chief Technology Officer

Bill Simpson is part of Simpleview's founding group and has been the main architect behind many of our successful products, including our customer relationship management system, content management system, as well as our mobile development department. Prior to serving as our Chief Technology Officer, Bill developed point of sales systems and software applications for many businesses around Southern Arizona. He received his bachelor's degree in computer science from the University of Arizona. 

leadership_scott   G. Scott Wood | Chief Operating Officer

Scott Wood has been an integral part of Simpleview's growth as the company's Chief Operations Officer. Being one of the company's founders, he has been actively involved with each department's success, as he is regularly fine tuning their practices and pushing our teams to outperform themselves year after year. Scott received his bachelor's degree in management information systems from the University of Arizona's Eller College of Management.

leadership_scott m   Scott Meredith | Chief Financial Officer

Scott Meredith leads Simpleview's finance department, overseeing all expenditures and conducting fiscal forecasting for the company. He has served as our Chief Financial Officer since 2004 and was previously a senior accountant for BeachFleischman - one of the largest accounting firms in Arizona. Scott received his bachelor's degree from the University of Arizona's Eller College of Management with majors in accounting and entrepreneurship. He is also a Certified Public Accountant.

leadership_greg   Greg Evans | Vice President of Account Services

Greg Evans has been with Simpleview since 2008 and currently serves as our Vice President of Account Services, where he works with our company's Account Managers to understand every detail of the high-tech products and services we offer and clearly explain their relevance to clients. He has more than 14 years of corporate sales and account management experience, having worked for technology-forward corporations such as MCI and Iron Mountain. He received his bachelor's degree in business marketing and communications from the University of Phoenix.

leadership_kevin   Kevin Bate | Senior Director of Business Development

Kevin Bate started with Simpleview in 2005 as a project manager, giving him a well-crafted understanding of the challenges that destination marketing organizations face. Today as our Senior Director of Business Development, those experiences guide him when he is building contracts and packages to enhance clients' marketing and sales efforts. Prior to working for simpleview, Kevin served as a brand manager for sports marketing companies in California. He received his bachelor's degree in communications with a minor in marketing from the University of Arizona.

 Tom Farney  

Tom Farney | Director of Business Development

Before assuming his current position, Tom was a manager in the Account Services department, where he served as a customer service and relationship management point person for dozens of tourism industry accounts. On a regular basis, he led strategic conversations focused on solving business challenges and achieving marketing goals and objectives for our current customers.


leadership_liz   Liz Fernstrom | Director of Operations, CRM

With experience in project management, Liz Fernstrom brings critical skills to her role overseeing the transition of vital data and set-up of new processes, reporting and destination management tools. Having overseen dozens of implementations, Liz is a resident expert on Simpleview CRM.  

leadership_cara   Cara Frank | Director of Marketing & Communications

Cara Frank joined Simpleview after serving as Director of Convention Services at the Greater Madison Convention and Visitors Bureau. She combines that DMO-insider knowledge with experience as an event planner and spokesperson in her current role overseeing company communications and marketing of Simpleview products and services.  

Lisa Love Bio Picture (Temp)   Lisa Love | Creative Director

As a key member of Simpleview's creative department, Lisa Love harnesses the talents, energy and enthusiasm to deliver innovative designs that result in a lifetime of brand loyalty. Since 1984, she has been providing her creative talents to start-up companies and Fortune 100 corporations, including the Dial Corporation, Phoenix Sky Harbor International Airport, Bath & Body Works and Nordstrom. Today, she works with destination marketing organizations to create strong, long-lasting bonds with their visitors. She received her bachelor's degree in graphic design from the University of Ohio. 

leadership_sean m   Sean Moyle | Director of Operations, CMS

Overseeing all aspects of website production, Sean Moyle is Simpleview's resident expert in CMS. With management skills honed at Fortune 500 companies, Sean maintains a close watch on evolving industry trends and technologies and a firm belief in a simple business principle: a company that differentiates itself on service will always succeed.

leadership_eric   Eric Rogers | Director, Destination Travel Network

As a former entrepreneur, Eric Rogers understands business from an owner's point of view. It gives him the ideal perspective for his task of overseeing marketing programs for DMO members and defining the best mix of products and services to give members more online exposure while generating revenue for DMOs.  

leadership_ben   Ben Rosamond | Director of Product Development, CRM

Ben Rosamond brings a computer science degree and a decade of programming and web design to his role leading innovation on Simpleview's web-based products and integrations. Before joining Simpleview, Ben served as a standards conformance technician, advising the major players in networking, including Cisco and 3Com.  

leadership_george   George Schaffer | Director of Product Development, CMS

George Schaffer brings nearly 10 years of coding, programming and application development experience to our clients' projects as Simpleview's CMS Director of Product Development. As the production lead for our content management system, he leads a team of developers on regularly improving the product and delivering new features for destination marketing organization's staff members to easily update their website content. His experiences from working at Intel and the University of Arizona's College of Public Health gave him the technical and leadership skills to oversee worldwide troubleshooting teams and properly support web-based systems. George received his bachelor degrees in management information systems and history from the University of Arizona.

leadership_sean s   Sean Smith | Director of Network Operations

Sean Smith discovered his passion for computers and networks in the U.S. Navy through special assignments as a network architect for the Department of Defense. That experience, a degree in information technology and more than a decade of network operations and IT management give Simpleview clients an unparalleled level of infrastructure and security expertise. 

leadership_jason   Jason Swick| Director of Search Engine Marketing

Jason began his career in the Golf Industry in 1998. As a Class A PGA Professional and graduate of the PGAPGM program he quickly understood that the internet, specifically search engine marketing, was the place to attract new customers and grow a successful business. In 2006 he developed a small online golf vacation company that served 3 southwest destinations in Arizona and Nevada. That online environment allowed him to develop and grow both his SEM and SEO skills quickly moving his business organically to the top of the search engines in less than 2 years. Jason is certified by Google in Paid Search Advertising and has extensive training in Adobe SiteCatylst and Online Media Buying.