Leadership Profiles

Ryan George | Chief Executive Officer

As a founder and Simpleview's Chief Executive Officer, Ryan George's leadership has guided the company for more than a decade, helping it to become a foremost provider of technology-based solutions for destination marketing organizations. His previous experience as the Director of Information Technology at a leading accounting firm in Tucson and his passion for technology keep him involved with the creation, development and marketing of our products and services. Ryan received his bachelor's degrees in accounting and management information systems from the University of Arizona's Eller College of Management. He regularly speaks at business schools and professional organizations worldwide as an expert on tourism, technology and entrepreneurship.

Bringing more than 20 years of hands-on experience serving destination marketing organizations of all sizes, Rich Reasons develops overarching strategies for Simpleview's clients as our company's President. Many tourism industry leaders also look to Rich for his vast knowledge in the field, as he is a trusted advisor for several CVB and industry association boards. Rich received his bachelor's degree in political science from the University of Colorado Boulder. He lives in San Diego, California with his wife and five children.

Bill Simpson is part of Simpleview's founding group and has been the main architect behind many of our successful products, including our customer relationship management system, content management system, as well as our mobile development department. Prior to serving as our Chief Technology Officer, Bill developed point of sales systems and software applications for many businesses around Southern Arizona. He received his bachelor's degree in computer science from the University of Arizona. 

Scott Wood has been an integral part of Simpleview's growth as the company's Chief Operations Officer. Being one of the company's founders, he has been actively involved with each department's success, as he is regularly fine tuning their practices and pushing our teams to outperform themselves year after year. Scott received his bachelor's degree in management information systems from the University of Arizona's Eller College of Management.

Scott Meredith leads Simpleview's finance department, overseeing all expenditures and conducting fiscal forecasting for the company. He has served as our Chief Financial Officer since 2004 and was previously a senior accountant for BeachFleischman - one of the largest accounting firms in Arizona. Scott received his bachelor's degree from the University of Arizona's Eller College of Management with majors in accounting and entrepreneurship. He is also a Certified Public Accountant.

Greg Evans has been with Simpleview since 2008 and currently serves as our Vice President of Account Services, where he works with our company's Account Managers to understand every detail of the high-tech products and services we offer and clearly explain their relevance to clients. He has more than 14 years of corporate sales and account management experience, having worked for technology-forward corporations such as MCI and Iron Mountain. He received his bachelor's degree in business marketing and communications from the University of Phoenix.

As our Vice President of Sales and Marketing, Rick Vaughan brings more than 34 years of experience in the tourism industry to Simpleview. He has held executive positions with global hotel brands for 22 years and then moved the Metropolitan Tucson Convention and Visitors Bureau, where he served as the organization's senior vice president for more than 12 years. His experience in the field has helped our team continue to provide the products, service and guidance destination marketing organizations need to succeed. He has served as a Chairman of Destination Marketing Association International's (DMAI) Sales and Marketing Committee from 2008 to 2010. Rick received his bachelor's degree in sociology from the College of Wooster. He is also a Certified Destination Management Executive from DMAI and a Certified Tourism Ambassador.

Kevin Bate started with Simpleview in 2005 as a project manager, giving him a well-crafted understanding of the challenges that destination marketing organizations face. Today as our Senior Director of Business Development, those experiences guide him when he is building contracts and packages to enhance clients' marketing and sales efforts. Prior to working for simpleview, Kevin served as a brand manager for sports marketing companies in California. He received his bachelor's degree in communications with a minor in marketing from the University of Arizona.

Maria DelVecchio brings a BFA in visual communications and more than 20 years of creative development, management experience and interactive expertise to Simpleview. Her long history of work in destination marketing gives DelVecchio critical insights as she oversees our award-winning creative team and works closely with clients on initiatives ranging from usability assessment to design direction, content development, creative strategy and effectively translating destination brand to the interactive space.  

With experience in project management, Liz Fernstrom brings critical skills to her role overseeing the transition of vital data and set-up of new processes, reporting and destination management tools. Having overseen dozens of implementations, Liz is a resident expert on Simpleview CRM.  

Cara Frank joined Simpleview after serving as Director of Convention Services at the Greater Madison Convention and Visitors Bureau. She combines that DMO-insider knowledge with experience as an event planner and spokesperson in her current role overseeing company communications and marketing of Simpleview products and services.  

As one of Simpleview's directors of business development since 2010, Peter Hedlund regularly works with DMOs to assess their needs and provide strategic solutions to overcome roadblocks they are facing today. His deep understanding of the Simpleview CRM system allows him to provide tangible ways for bringing all the data from members, partners, visitors and meeting planners into one, central spot. Prior to his role at Simpleview, Peter spent more than 27 years working for the Minneapolis Convention and Visitors Association, with 23 of those years spent as the organization's Vice President of Sales. He received his bachelor's degree in hotel and restaurant administration from Washington State University.

As a key member of Simpleview's creative department, Lisa Love harnesses the talents, energy and enthusiasm to deliver innovative designs that result in a lifetime of brand loyalty. Since 1984, she has been providing her creative talents to start-up companies and Fortune 100 corporations, including the Dial Corporation, Phoenix Sky Harbor International Airport, Bath & Body Works and Nordstrom. Today, she works with destination marketing organizations to create strong, long-lasting bonds with their visitors. She received her bachelor's degree in graphic design from the University of Ohio. 

Overseeing all aspects of website production, Sean Moyle is Simpleview's resident expert in CMS. With management skills honed at Fortune 500 companies, Sean maintains a close watch on evolving industry trends and technologies and a firm belief in a simple business principle: a company that differentiates itself on service will always succeed.

Aviva Pearson comes to Simpleview with over 20 years of experience in the Tourism industry. She has been a Destination Manager in the UK for major destinations including CEO for North Yorkshire, Director of Tourism for the English Riviera and Principal Head of Tourism and Marketing for Anglesey. Prior to joining simpleview, Aviva worked for a Tourism Technology company in the UK. With degrees in Tourism, Marketing and Hospitality, Aviva finds herself drawn to themes revolving around coastal, golf and heritage tourism, and has spoken at international conferences and events about tourism and using leading edge technology to improve the visitor economy. 

As a former entrepreneur, Eric Rogers understands business from an owner's point of view. It gives him the ideal perspective for his task of overseeing marketing programs for DMO members and defining the best mix of products and services to give members more online exposure while generating revenue for DMOs.  

Ben Rosamond brings a computer science degree and a decade of programming and web design to his role leading innovation on Simpleview's web-based products and integrations. Before joining Simpleview, Ben served as a standards conformance technician, advising the major players in networking, including Cisco and 3Com.  

George Schaffer brings nearly 10 years of coding, programming and application development experience to our clients' projects as Simpleview's CMS Director of Product Development. As the production lead for our content management system, he leads a team of developers on regularly improving the product and delivering new features for destination marketing organization's staff members to easily update their website content. His experiences from working at Intel and the University of Arizona's College of Public Health gave him the technical and leadership skills to oversee worldwide troubleshooting teams and properly support web-based systems. George received his bachelor degrees in management information systems and history from the University of Arizona.

Sean Smith discovered his passion for computers and networks in the U.S. Navy through special assignments as a network architect for the Department of Defense. That experience, a degree in information technology and more than a decade of network operations and IT management give Simpleview clients an unparalleled level of infrastructure and security expertise. 

Jason began his career in the Golf Industry in 1998. As a Class A PGA Professional and graduate of the PGAPGM program he quickly understood that the internet, specifically search engine marketing, was the place to attract new customers and grow a successful business. In 2006 he developed a small online golf vacation company that served 3 southwest destinations in Arizona and Nevada. That online environment allowed him to develop and grow both his SEM and SEO skills quickly moving his business organically to the top of the search engines in less than 2 years. Jason is certified by Google in Paid Search Advertising and has extensive training in Adobe SiteCatylst and Online Media Buying.