SMS Marketing

What is it?

SMS marketing ranges from mass text messaging, not unlike mass email blasts, to texts that deliver special offers on behalf of your partners (mass or opt-in) to potential geolocation-based marketing: SMS texts that are delivered based on awareness of where phones (and therefore people) are at any given time.

While the field of SMS messaging is still evolving, it can also be a vehicle for content delivery. For example, your regular site and mobile site can work together by giving desktop users the option to send content to their mobile phones - either sending short content directly in text messages or sending links that launch pages in mobile web browsers.

Reach Your Audience 

Text messaging can be incorporated into advertising in any medium to provide more information than can be feasibly communicated in a radio or TV spot, print ad, billboard, buswrap, etc. ("Text "info" to 55555 for more!"). Multimedia content can also be delivered in this way: photos, ringtones, etc. 

SMS can even be used to allow visitors to opt-in for alerts. For example, a user might sign up to be alerted by text when a new type of event or special offer is added to your site, with the message carrying a link or phone number for immediate conversion.

SMS services, like mobile sites just five years ago, are in their infancy. American consumers alone are responsible for sending more than 600 messages per month. simpleview can help you understand if and how this new marketing channel fits into your overall marketing and content strategy, then offer the appropriate technology solutions to help you achieve your goals.