The Simpleview team had such a great time exploring Utah Valley during our Destination Immersion, and experienced first-hand how much there is to do and see just a few short miles south of Salt Lake City. From the splendor of Sundance Resort to the beauty of the tulips at Thanksgiving Point Gardens, there is always something glorious on display. We wanted to leave website visitors with that same lasting impression by creating a dynamic feature prominently displayed on the homepage; the massive circle slideshow of customizable images and content, as well as the You Tube video player within the header immediately set this site apart. The bright and lively color palette and patterns also bring an element of spontaneity and fun into the overall design.
Simpleview had the amazing opportunity to visit Utah Valley twice! In addition to our onsite Destination Immersion during which we gathered information and inspiration for the new website design, we were able to return with a professional photographer to snap a series of images that really capture the essence and vitality of Utah Valley.
While onsite, the design team noticed a prevalence of circular patterns and began sketching ideas that were later translated into the distinct header feature on the homepage and carried throughout the design of the website in the form of image boxes, and various other design details.