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Tourism Vancouver

VANCOUVER, BRITISH COLUMBIA, CANADA

"We were very pleased with how quickly DTN set everything up - from a signed work order to launching sales. We were even more impressed withe the revenue generated during the short duration of the campaign, and the fantastic ROI for the partners who advertised."

- Darren Johner, Manager of Digital Marketing and Social Media at Tourism Vancouver

 "Dine Out Vancouver" is Canada's largest annual dining celebration, with 300 participating restaurants catering to tens of thousands of locals and visitors alike. To help promote the event, Tourism Vancouver created the website DineOutVancouver.com. Reaching 450,000 visitors and generating 6 million page views in January alone, Tourism Vancouver wanted to monetize the website and connect more visitors with local business during the festival by utilizing the Destination Travel Network (DTN).

DTN worked with Tourism Vancouver on ad placement opportunities as well as creative guidelines to ensure a uniform look and feel for advertisements throughout the site. Soon after, the DTN Ad Operations team set-up the ad server and website, and was ready for use in just one week. The first e-mail marketing campaign announcing the ad program as issued on December 16, 2014 to over 300 Vancouver industry partners and boasted a 51% open rate, and sales commenced. 

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