"Moving from something that was getting done in-house into a full team managing has really boosted ad sales. I feel very confident in our team; they know our destination and our partners."
- Director of Online Communications, Experience Kissimmee.
Although Experience Kissimmee's website offered plenty of information for visitors and business to explore, the DMO's inhouse staff found it challenging to manage their partner online advertising efforts. Experience Kissimmee decided to take advantage of a fully-managed online advertising platform that offered an additional source of revenue at zero expense through Simpleview's Destination Travel Network (DTN).
Experience Kissimmee's staff worked closely with their dedicated DTN team to determine which ads would best fit their needs, while maintaining a native content look that blended seamlessly with the site design and DMO brand. Site banners and featured listings were implemented, in addition to page sponsors, and text links to allow plenty of opportunities for partners to participate. Also, when Experience Kissimmee learned they would soon transition from a public to private entity, they began offering sponsored header images, which provided a unique advertising placement for partners, and another significant (12%!) increase in revenue for the DMO.