Known around the world as "The OC," Orange County envelops leisure and business travelers in the ultimate Southern California lifestyle...casual sophistication, pristine beaches, legendary theme parks and endless options for fun in the sun or cultural exploration. With sun-soaked days and star-filled nights, visitors will be immersed in a real California dream.

That is the feeling our team developed with the Orange County Visitors Association when creating a new look and designing features for their site - VisittheOC.com. This includes using our customer relationship management system - Simpleview CRM - to manage all of their internal data in a centralized location and updating their site content with Simpleview CMS. In addition, our creative team worked closely to develop a bright, vibrant design for the site, which included an on-site creative brief to fully understand all the OC has to offer visitors.

OC 2013 Before After

Some of the site's exciting features include:

  • Tabbed Widgets - To quickly find attractions and events happening in the county, we developed a widget that could support rich media and has tabs to sort the content. The association's new Things to Do can help visitors navigate quickly to information about Knott's Berry Farm, whale watching trips and surfing opportunities.
OC 2013 Tabbed Widget
  • Amenities Filtering - When visitors are choosing a particular restaurant, they may want to eat somewhere that is gluten-free or is more suitable for breakfast than dinner. The site supports this option, making it simple to sort listings by selecting a series of fields determined by the visitors association.
OC 2013 Amenities Filtering

These are just a few of the new additions to the Orange County Visitors Association's site, so pop over to it to check out all the changes and learn more about this exciting destination! After all, the OC is home to 42 miles of beaches, magical adventures at the Disneyland Resort and plenty renowned art festivals, all of which are highlighted on VisittheOC.com.