Several destination marketing organizations (DMOs) received Flagler Awards during the 45th Annual Florida Governor's Conference on Tourism, honoring their work to maintain and improve Florida's position as a popular travel destination.

The DMOs' work were evaluated on creativity, innovation, production quality and effectiveness. Each entry had three award winners - Bronze for the third highest scoring entry, Silver for the second highest scoring entry and the Henry for the highest scoring entry. Additionally, Best in Show awards were given out at three budget levels.

As many of Simpleview's Florida-based DMO clients received 2012 Flagler Awards at the conference, we would like to recognize them for their hard work and efforts.

Websites

  • Bronze Award: Visit Orlando - 2011 VisitOrlando.com Re-Launch

Creativity in Public Relations

  • Bronze Award: Visit Orlando - 2011 Vacation Makeover
  • Silver Award: Visit Pensacola - "Pensacola Celebrity Chefs Take Gulf Coast Seafood to the Big Apple"

Direct Marketing

  • Bronze Award: Greater Fort Lauderdale Convention & Visitors Bureau - "Lauderdale Spa Chic"
  • The Henry: The Beaches of Fort Myers & Sanibel - "Mobile Trigger Welcome Email"

Internet Advertising

  • Bronze Award: Greater Fort Lauderdale Convention & Visitors Bureau - "Greater Fort Lauderdale Super Summer Online"

Mixed Media Campaign - DMO

  • Bronze Award: Visit Orlando - 2011 Second Summer Campaign
  • Silver Award: Visit Orlando - 2011 Canadian Broadcast Initiative
  • The Henry: Greater Fort Lauderdale Convention & Visitors Bureau - Defrost Your Swimsuit in Greater Fort Lauderdale

Social Media Marketing

  • The Henry: Palm Beach County Convention and Visitors Bureau - "Lilly Lovers Campaign"

Mobile Marketing

  • The Henry: Greater Fort Lauderdale Convention & Visitors Bureau - Sunny.org Mobile Site  
Niche Marketing
  • Bronze Award: Visit Orlando - 2011 African American Destination Video
  • Silver Award: Visit South Walton - "Wedding Ad"
Out-of-Home
  • Silver Award: Visit St. Petersburg/Clearwater - "New York Winter Blitz Campaign"
  • The Henry: Greater Fort Lauderdale Convention & Visitors Bureau - Defrost Your Swimsuit Digital Billboards
Print Advertising
  • Bronze Award: Visit St. Petersburg/Clearwater - "Every Day is Sun Day" Ad Campaign
  • Silver Award: The Beaches of Fort Myers & Sanibel - Journal Campaign
Radio Advertising
  • Silver Award: Visit South Walton - "Definitions"
Resource/Promotional Material - Consumer
  • The Henry: Greater Fort Lauderdale Convention & Visitors Bureau - SUNconventional Meetings Guide
Special Event
  • The Henry: Greater Fort Lauderdale Convention & Visitors Bureau - Defrost Your Swimsuit in Greater Fort Lauderdale
Television Advertising
  • Bronze Award: Visit South Walton - "The Things You Take"
  • The Henry: Visit St. Petersburg/Clearwater - "Promises & Play" TV Campaign

Tourism Advocacy

  • Silver Award: Greater Fort Lauderdale Convention & Visitors Bureau - "Who Knew Stimulating the Economy Could Be So Much Fun?"

Best of Show

  • Marketing Budgets Over $1 Million: Greater Fort Lauderdale Convention & Visitors Bureau - Defrost Your Swimsuit in Greater Fort Lauderdale

For more information about the 2012 Flagler Awards and to see the full list of winners, visit Visit Florida's blog.