Because SEO is constantly evolving, staying up-to-date on industry best practices is crucial to ensuring the strategies you're using are effective.
Author: Erin Lair
A Tucson native, Erin Lair has more than 11 years of marketing experience, the last 5 of which focused on SEO and website usability. As an SEM analyst, she works with clients to continually refine and evolve their websites, building on strengths and correcting weaknesses to constantly improve traffic quality and volume, increase bookings, build databases and meet client goals.
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