Former DMO national sales manager and sales/marketing consultant join business development team
FOR IMMEDIATE RELEASE
TUCSON, Dec. 7 — Two new hires — Jodi Vander Ploeg and Richard White — bring a powerful mix of experience in destination marketing, creative development, sales consulting and hotel sales to the Simpleview business development team in Tucson, Arizona.
Jodi Vander Ploeg
Before joining Simpleview, Vander Ploeg served as national sales manager for Experience Columbus, where she had worked for six years in convention sales. Vander Ploeg also worked with the United States Peace Corps to promote regional ecotourism in Kokshetau, Kazakhstan. In addition to her association sales certification through and continued membership in the Professional Conference Managers Association (PCMA), Vander Ploeg completed training through the Destination Marketing Association Internationals Sales Academy and remains an active member of the Association of Meeting Professionals and the Society of Government Meeting Professionals.
As a sales and marketing consultant, White played a key role in the launch of PR Store, which provides sales and marketing planning, creative and coordination to start-ups and small businesses.
Assisting with creative development for clients and in building strategic relations for the company itself, White helped PR Store grow from a single location to 40 franchise locations nationwide. His earlier experience in sales and marketing management for hotel properties earned White the "Sales Superstar" designation from Choice Hotels.
Building Core Expertise
"Experience and expertise are at the heart of the value we bring to DMOs," said simpleview president and chief marketing office Rich Reasons. "Jodi's and Richard's work in destination marketing, sales strategy and hospitality build that core expertise, but they also have other experiences -- knowing what it takes to work with non-profits or to launch a successful start-up, for example —that really round out the overall knowledge we can share with our clients.
From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, Simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry’s most advanced CRM and CMS. In the 12 months leading up to Q4 2009, Simpleview’s CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. Simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.
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