TUCSON, Ariz. (April 13, 2012) - simpleview, a leader in the tourism industry that provides interactive marketing tools and services to destination marketing organizations, has successfully integrated Destination Marketing Association International's (DMAI) Event Impact Calculator into their destination management system - simpleview CRM.

With the industry association's new tool, users can now accurately calculate the economic value of a particular event and report its return on investment for the destination. Combined with simpleview's array of integrated products for forecasting and reporting marketing efforts, destination marketing organizations (DMOs) will have access to a dynamic and credible industry standard to quantify the impact in terms of direct expenditures, taxes, employment and wages.

Ryan George, chief executive officer of simpleview, said the collaboration with DMAI will be useful for DMO staff members to prove the worth of the overall meetings and convention business.

"From recent conversations I have had with destination marketers throughout the country, this new tool from DMAI will help add credibility for the entire industry," he said.  "I am proud that we were part of a initiative that will better prepare tourism professionals when advocating for the ongoing development and growth of the meetings sector," he said.

DMAI's calculator is updated annually through several sources, including survey data supplied by Tourism Economics, which is an Oxford Economics company, and city-specific data from the U.S. Bureau of Labor Statistics. It is the association's goal to develop an industry-wide standard for determining the direct and indirect impacts of a meeting to a region.

"Our clients make up more than 200 domestic and international DMOs that have been adding data about their destination's events into the simpleview CRM system for years," said George. "By adding the Event Impact Calculator to the mix of data sources, this integration can only strengthen the organizations' ability to demonstrate the real value of face-to-face meetings at the local and national levels."

For more information about DMAI's Event Impact Calculator, visit http://destinationmarketing.org/page.asp?pid=417.

About simpleview

simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including the industry's most advanced customer relationship management (CRM) and content management system (CMS) platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs more than 100 people with offices in Arizona, Texas, Minnesota and California who serve more than 200 domestic and international DMOs. For more information, visit www.simpleviewinc.com.

simpleview, a leader in the tourism industry that provides interactive marketing tools and services to destination marketing organizations, has named Rick Vaughan as vice president of sales and marketing, serving as a company lead for the Sales and Marketing departments.

"Rick's proven expertise and vast experience in the tourism industry will be an asset to help simpleview expand into new markets and provide our clients with well-executed growth strategies," said Ryan George, chief executive officer of simpleview. "Our staff and colleagues will benefit from his knowledge, counsel and leadership."

Vaughan brings more than 34 years of experience in the tourism industry to simpleview. He has held executive positions with global hotel brands such as Westin Hotels and Resorts, Sheraton Hotels and Resorts and Marriott International.

Most recently, Vaughan served as the senior vice president of the Metropolitan Tucson Convention and Visitors Bureau (MTCVB), an independent, non-for-profit organization dedicated to promoting Southern Arizona as a convention, visitor and film production destination. In this role, he oversaw sales, marketing, advertising, public relations, convention services, creative services and website development campaigns for more than 12 years at the organization.

"Adding such a talented professional like Rick who has had extensive experience working for a convention and visitors bureau to the simpleview team will ensure that we continue to offer our clients the strongest destination marketing capabilities available in today's marketplace," said George.

Vaughan currently serves on several national tourism-related boards. He is also a Certified Destination Management Executive by Destination Marketing Association International and a Certified Tourism Ambassador by the Tourism Ambassador Institute.

"I am excited to be joining an organization with such a tradition of excellence and understanding of what destination marketing organizations need today," said Vaughan. "It is my plan to focus on providing customer service that generates the positive results our tourism-focused clients have come to expect from simpleview."

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including the industry's most advanced customer relationship management (CRM) and content management system (CMS) platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs more than 100 people with offices in Arizona, Texas, Minnesota and California who serve more than 200 domestic and international DMOs. For more information, visit www.simpleviewinc.com.

Media Contact: Sam Brace
Communications Manager
(520) 575-1151
sbrace@simpleviewinc.com

TUCSON, February 17, 2012 - simpleview hit a new high mark this month as its employee count surpassed 100.

"We consider this one of our most important milestones because it speaks directly to our commitment to our customers," said CEO Ryan George. "We've always made relationships our top priority, and we're keenly aware that size without talent and service is a losing proposition."

Even with the recent addition of Los Angeles, Steamboat Springs, Shreveport Bossier County, and Pinehurst, Southern Pines & Aberdeen Area as clients, bringing the company's current customer base to 200 DMOs, simpleview has steadily maintained a 2:1 customer-to-employee ratio.

Staying Ahead of Growth
simpleview has also made structural changes in recent years to stay ahead of growth and better meet client and industry needs, including the creation of dedicated account managers, the transition to product managers and ongoing efforts to extend our API and educate strategic partners as to how they to can work with simpleview to complement our offerings. The company is also focused on exposing their area-specific experts to the industry in more meaningful ways, whether through their own online user forum, the annual simpleview Summit, industry speaking opportunities and the creation and dissemination of whitepapers, blog posts, and further social media engagement.

These evolutions, along with simpleview's 20 years of experience and support from their customers, have positioned the company to help shape important industry initiatives such as DMAI's new EEI calculator, the empowerMINT CRM integration, and direct-connects to hotel partners though Newmarket's MeetingBroker® channel.

"I'd like to say we're delivering the same level of service today as we did back when we had 30 customers," George said. "The truth is, today we're far better. We are more proactive, we have more customer touch points and we are delivering a higher level of expertise to our customers than ever before, but can we do more? Absolutely, and those know us well, know that we will."

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 100 people with offices in Tucson, Dallas, Minneapolis and San Diego serving more than 200 domestic and international destination marketing organizations.

Media Contact:
Cara Frank
Director of Marketing & Communications
(520) 575-1151
cfrank@simpleviewinc.com

CRM & CMS leader formalizes mobile development services to offer DMOs more features and a true one-stop solution for online destination marketing

TUCSON, January 26, 2012 - simpleview, the leading provider of CRM, CMS and web-based marketing solutions for destination marketing organizations (DMOs) now offers complete in-house development for mobile devices through its newly formalized mobile marketing division.

"The mobile space is becoming more important every day, and soon traditional, mobile and tablet sites will be indistinguishable from one another," said simpleview CEO Ryan George. "We needed a way to help our customers stay ahead of that trend, and there's an ever-growing number of advanced features and products for mobile marketing that we want to offer DMOs. The best way to meet those goals was to build on our expertise in this area and bring all of mobile development in-house."

George points out that while DMOs have other providers to choose from, simpleview's mobile sites offer advantages that other companies can't match:

• A true CRM/CMS integration vs. a latent feed
• The ability to have mobile site forms feed data directly into CRM
• Real-time reporting to partners on mobile listing views, clicks and calls
• Integration with the Destination Travel Network, which generates DMO revenue through enhanced web marketing for industry partners

"With nearly 100 DMO mobile sites already deployed, simpleview now leads the destination marketing industry in mobile development," George said. "And as the leading company in the industry to offer both CRM and CMS, simpleview is now further distinguished as the only company that can provide a fully integrated, one-roof solution for a DMO's most critical areas of operation."

In addition to sophisticated sites for smartphones and basic phones, simpleview offers tablet site development, app development, mobile site packages for servicing meetings, mobile SEO and SMS marketing services.

More information on simpleview's full set of mobile marketing products and services is available online at simpleviewinc.com/what-we-do/mobile-websites-apps/

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 95+ people with offices in Tucson, Dallas and San Diego serving nearly 200 domestic and international destination marketing organizations.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

#1 CRM and online marketing partner to U.S. destination marketing organizations teams up with leading meetings industry consulting firm

TUCSON, October 31, 2011 - simpleview President Rich Reasons and GainingEdge CEO Gary Grimmer have announced a new strategic partnership between the companies, both of which are deeply established in the travel promotion, business events, meetings sales and destination marketing industries.

GainingEdge will be representing simpleview and its products and services to travel, tourism and business events organizations outside the United States. simpleview will, in turn, promote GainingEdge to its clients and contacts who might benefit from the company's services.

Complementary Expertise
"As we looked to become more active in the international arena, we were also looking for an exceptional partner whose experience and expertise there would complement our own, and GainingEdge is that company," Reasons said of the new relationship.

Grimmer noted that "Our mission at GainingEdge is to help our clients and the industry to be more successful. simpleview CRM and simpleview's other products and services could be a key part of that equation for many of the organizations we work with."

Global Reach
simpleview currently works with 185+ clients, primarily convention and visitor bureaus in the United States, Canada and abroad. The company's flagship product is simpleview CRM, web-based software for sales, forecasting, reporting, productivity, data management, communications and operations.

GainingEdge (formerly "Gary Grimmer & Company") focuses on the international market, offering consulting, research and management services to help organizations compete more effectively for international meetings, conventions, exhibitions and events.

Representative projects for GainingEdge include a recent rethink of destination marketing in Vancouver, Canada, consulting on the formation of the new Malaysia Convention & Exhibition Bureau (MyCEB) and the management of the BestCities Global Alliance - all three of which use the simpleview CRM system for their meetings and events sales.

International Congress & Convention Association (ICCA)
Both simpleview and GainingEdge attended the 50th ICCA Congress in Leipzig, Germany earlier this month. Grimmer has been manager and moderator of ICCA's annual Association Expert Seminar since 2005. simpleview joined ICCA earlier this year. In 2012 simpleview CRM will be available in multiple languages and will be integrated with the ICCA Association database.

About GainingEdge
GainingEdge is a specialist firm offering a wide range of consulting, research, marketing services and sales support related to the international business events industry, convention and visitor bureaux and convention centres. The company has worked with 15+ organizations on five continents. Prior to founding GainingEdge, CEO Gary Grimmer was CEO of bureaux in Melbourne, Australia and the U.S. cities of Portland, Ore. and Albuquerque, N.M. and was vice president of the Boston, Mass. bureau. He is a former chairman of the International Association of Convention & Visitors Bureaus (now DMAI) and in 2007 received the Asia Pacific IMEX Academy Award.

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 85+ people with offices in Tucson, Dallas and San Diego serving 185+ domestic and international destination marketing organizations.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

TUCSON, October 13, 2011 - simpleview was presented the Copper Cactus Best Place to Work award at a dinner celebrating outstanding businesses in Tucson and Southern Arizona on Oct. 12, 2011. simpleview was among 11 finalists for the Best Place to Work award. Nearly 400 businesses had been nominated for the three categories of Copper Cactus honors, which included awards for community service and for business growth.

For simpleview, the award comes on the heels of being named for the fifth year in a row to the Inc. 5000 list of the fastest-growing privately held U.S. companies. simpleview was ranked #20 in the travel industry in 2011 and earned a place on Inc.'s Honor Roll: a group of only 514 companies nationwide that have made the Inc. 5000 list every year since its creation in 2007.

Building on Relationships
"We have always worked to make simpleview a company that people genuinely want to be a part of, and that goes not just for our clients, but for employees, too," said Ryan George, simpleview CEO and one of the company's founders. "We've built our business on relationships, and if employees aren't happy, those relationships fail. Making simpleview a great place to work isn't just the right thing to do, it's also good business."

 

Culture, Benefits & Employee Development
In their entry for the award, simpleview managers cited the company's culture, employee advancement programs, outstanding benefits and shared decision-making among several factors that make simpleview a great place to work.

For example, all full-time employees get more than four weeks of paid time off each year, and in addition to standard benefits, simpleview offers employees assistance with the down payment for a first-home purchase. Also, each year, simpleview's Personal Education Development program awards all employees points that they can "spend" on training, travel to conferences and other professional development.

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 85+ people with offices in Tucson, Dallas and San Diego serving 185+ domestic and international destination marketing organizations.

About the Copper Cactus Awards
The Wells Fargo Copper Cactus Awards are presented annually. Only businesses owned and operated in Southern Arizona with less than 250 employees are eligible for the awards. Contenders must be profitable and must have been in business at least two years.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

Arizona-based travel technology and digital marketing firm named one of America's fastest-growing private companies 

TUCSON, August 26, 2011 - For the fifth year in a row, simpleview has been named to the Inc. 5000 list, a ranking of the fastest-growing privately held companies in 2011 by Inc. magazine, simpleview is ranked #20 in the travel industry category this year and #2650 overall. The ranking also landed simpleview on Inc.'s Honor Roll - a select group of 514 companies that have made the Inc. 5000 list every year since its creation in 2007.

"Making the Inc. 5000 list five years running is a reflection of how we choose to reinvest in the company so we can continually offer the best products and services and deliver the highest level of service to our customers," said Ryan George, CEO of simpleview. "When we made the list in 2007, we had 30 employees and about 100 customers. Today we have more than 80 employees and nearly 200 customers, and based on our strengths and our traction in the market, I expect to see healthy growth next year and well into the future."

The company continues to attract top-tier clients in North America like the destination marketing organizations for Las Vegas, Orlando and Chicago, all of which recently contracted with simpleview for web development services and/or the company's flagship product, simpleview CRM, a robust sales force automation, database management and reporting solution. The company is also expanding its international client base.  simpleview recently contracted with the Convention & Exhibition Bureau for the country of Malaysia as well as BestCities, a global destination alliance between Singapore, Dubai, Melbourne, Vancouver, Edinburgh, Cape Town, Copenhagen and San Juan. 

simpleview's current ranking on the Inc. 5000 list is based on a three-year growth rate of 86 percent. It comes in at #51 among Arizona companies on the list, a roster that includes domain registration and website hosting giant The Go Daddy Group at #43. simpleview is the only travel-industry company from Arizona to make the 2011 list.

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 180+ domestic and international convention bureaus and destination marketing organizations.

About Inc. magazine and the Inc. 5000 list
Founded in 1979, Inc. is the only major business magazine dedicated to owners and managers of growing private companies. The magazine has produced the Inc. 500 list for 30 years and introduced the more expansive Inc. 5000 in 2007. Both lists represent the most comprehensive look at America's independent-minded entrepreneurs. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

Media Contact
Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

Las Vegas Convention and Visitors Authority, R&R Partners and simpleview collaborate on websites and online destination marketing engagement

TUCSON, July 29, 2011 - The Las Vegas Convention and Visitors Authority (LVCVA), charged with promoting one of the top destinations in the world, in partnership with R&R Partners, their agency of record, has partnered with simpleview to collaborate on various online elements. The city's official tourism site, VisitLasVegas.com launched earlier this month and the meetings site, VegasMeansBusiness.com, will launch later this year. LVCVA also migrated its web properties for Laughlin, Boulder City and Mesquite to the simpleview CMS content management platform.

"We're honored and excited to team up with these outstanding organizations to help promote a city that's practically synonymous with vacations, meetings and travel," said simpleview president Richard Reasons. "This is a big undertaking for a destination that had more than 37 million visitors last year, and it shows how simpleview's solutions and expertise scale for destinations of any size."

simpleview represents 180+ destination marketing organizations including several other marquis destinations like New York City, Boston, Toronto and Orlando - Reasons said, but most of our clients are mid-sized and smaller DMOs including familiar destinations like Santa Barbara and Spokane to Providence and Portland. simpleview's client list truly reflects the diversity of communities, cities and destinations they serve throughout North America.

Project Scope
Scope of the collaboration includes:

• Implementation of the leading DMO content management system, simpleview CMS
• Information architecture and interface designs based on usability testing and research
• Site design and build to support LVCVA's overall brand strategy
• Search engine optimization (SEO) initiatives
• Ongoing website analytics, reporting and site optimization advising
• Maintenance and support for all LVCVA websites

"The "heart" of the project, the redesign of visitlasvegas.com, focused on three core audiences: people who already love Las Vegas and want to know what's new, people who are considering Vegas as a destination, and trade professionals who can use the site as their primary research and planning tool," said LVCVA Senior Director of Marketing Kevin Bagger. "For every one of these audiences, our goal was to create the most usable and authoritative resource for researching and planning Las Vegas travel," Bagger said.

Leading-Edge Website Elements
In addition to industry-standard DMO website features such as calendars of events, itinerary-building tools, interactive mapping and booking engines, the VisitLasVegas.com website includes vanguard elements such as:

• Social media integrations with Twitter, Facebook, Flickr, YouTube and other services
• Context-aware "you might also like" dynamic content serving
• Multiple-platform mobile websites
• Integrated OpenTable restaurant reservations
• Listings comparisons, RSS feeds and video podcasts

Meeting DMO Objectives
Las Vegas hosted more than 37.3 million visitors and had the highest hotel room occupancy among America's top ten most-visited cities in 2010 according to Forbes.

Bagger indicated that after an extensive national search, simpleview was selected to be part of the project team based on the company's experience, ideas and qualifications for helping to meet key LVCVA web development goals, including improving user experience, reducing maintenance costs, building for scalability and sharing technologies across all LVCVA websites.

LVCVA and R&R Partners selected simpleview's proposal through a competitive bid process that extended from October 2010 into February of this year.

About simpleview

simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 180+ domestic and international destination marketing organizations. Fore more information, go to www.simpleviewinc.com.

About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 149,000 hotel rooms in Las Vegas alone and more than 10.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.VisitLasVegas.com.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

MyCEB implementing simpleview CRM to better compete in international meetings and events market

TUCSON, July 14, 2011 - Rich Reasons, President of Tucson-based simpleview, announced today that the Malaysia Convention and Exhibition Bureau (MyCEB) has contracted to adopt simpleview CRM as an integral part of the organization's stepped-up efforts to compete on the international stage for meetings, expositions and events.

The new relationship signals parallel steps for both Malaysia and U.S.-based simpleview, Reasons said: "As we expand our horizons by going global, so does Malaysia."

While simpleview has long had a small stable of marquis international clients, Reasons explained, the company recently launched a concerted business plan to pursue opportunities beyond North America. simpleview's timing was ideal given the recent launch of a new International Events Unit within MyCEB to more actively compete for international sports, cultural and lifestyle events.

"It is crucial for us to engage the latest in CRM technology to drive our communications and ever evolving business development programme. We look forward to implementing the technology to service the individual needs of meeting and event planners as well as our industry partners. This is in line with MyCEB's aspiration to be recognized as Asia's model bureau, providing the leading edge in terms of professionalism, best practices and business impact" said MyCEB CEO, Zulkefli Hj Sharif.

In concert with its work with Malaysia, simpleview has also invested in sponsorships, partnerships and participation with several international meetings, convention and exposition organizations, including the International Congress and Convention Association, IMEX and IMEX-America, Asia-Pacific Incentives and Meetings Expo (AIME) and Salão do Tourismo.

"With the collaboration of nearly 200 DMOs and convention bureaus in the US and Canada, we've developed the strongest convention bureau-centric CRM platform in the industry. And now that international organizations are being exposed to our systems and approach, they quickly recognize the value, impact and results we can deliver," Reasons said.

The simpleview CRM implementation for MyCEB will include all of the standard tools and sales-specific modules including MeetingBroker integration, FAM or familiarization trip management, modules for invoicing, events management and an API that will integrate a new MyCEB website with their CRM database and content. simpleview is also working on plans to link their CRM platform with the ICCA database to help MyCEB and other convention bureaus maintain current and reliable information on new business opportunities.

About simpleview

simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 180+ domestic and international destination marketing organizations.

About the Malaysia Convention & Exhibition Bureau (MyCEB)

MyCEB was established by Ministry of Tourism, Malaysia to further strengthen Malaysia's business tourism brand and position for the international meetings, incentives, conventions and exhibitions (MICE) market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development.

As a measure to further develop the international events industry, MyCEB has launched a specialist unit known as the International Events Unit (IEU) which focuses on identifying and supporting international event bids including sports, art and culture and lifestyle events. For more information, please visit www.myceb.com.my

Media Contact

Cara Frank
Director of Marketing & Communications, simpleview Inc.
(520) 575-1151
cfrank@simpleviewinc.com

Another top-tier DMO migrates to the most widely used CRM and CMS in destination marketing

TUCSON, June 27, 2011 - simpleview announced today that the company has begun work on the Chicago Convention & Tourism Bureau's new destination marketing website and the implementation of simpleview CRM as their new destination marketing database for meeting sales, membership management, leisure marketing and performance reporting.

The move migrates Chicago to the most widely used CMS and CRM tools in the destination marketing industry: 95+ DMOs using the simpleview CMS platform and 115+ DMOs using simpleview CRM. The project will also include creative design by Chicago-based digital agency The Royal Order of Experience Design.

In addition to all of the elements most often featured in simpleview implementations -special offers, itinerary builders, Google Maps integration and more - the new ChooseChicago.com website will include:

• Member Extranet with a variety of tools and resources for members, including account management, lead retrieval and online dues payment
• Meeting planner resources include RFP builder, venue & supplier search tools, and venue comparisons
• Progressive social media integration including content from members' social networks
• Member hotel "hot dates" feature to promote bookings during slow periods
• Integrated mobile websites
• Enhanced Online Destination Marketing Kit will allow planners to build attendance and promote Chicago with dynamic microsites, banners, photos and more.

"We selected simpleview after an extremely thorough evaluation process with involvement from all departments throughout our Bureau," said Patti Evans, CCTB Vice President of Information Technology who spearheaded the search for the organization's new technology partner. "Ultimately, it was the staff's decision that simpleview offered the best combination of experience, technology and service to accomplish what we're looking for."

Chicago is the latest top-tier destination to work with simpleview in a growing list that includes four of the top six most-visited U.S. cities according to Forbes Magazine (2010 data).

"Our goal has always been to create solutions for all DMOs, both large and small," said simpleview CEO Ryan George. "With clients like Chicago further establishing simpleview CRM as the industry standard, our mission now is to help show meeting planners, hotels, restaurants and attractions what powerful partners DMOs can be and how much we can do as an industry when building from a place of common tools and technologies."

About simpleview

simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 175+ domestic and international destination marketing organizations.

Media Contact

Cara Frank
Director of Marketing & Communications
(520) 575-1151 / cfrank@simpleviewinc.com