Is something exciting or new happening in your destination? We would love to spread the news. Please share your stories by emailing the news link to email@example.com.
Backlinks (incoming links to your website) are a primary part of most search engine algorithms - obviously you have some really good content if a lot of people want to link back to it! But Google and the other search engines care about quality links more than the quantity of links and if "toxic" sites are linking to you, your rankings may suffer. A toxic backlink can be from irrelevant paid links, link farms, spammy sites, etc. We recommend at least an annual check of your backlinks with a strategy in place for backlink removal.
Here's a quick step-by-step guide to backlink removal from your Simpleview SEO team:
Step 1: Pull your backlink report via Google Webmaster Tools and start evaluating the sites linking to you. You might want to brew a pot or two of coffee - this is not a small undertaking. Any link that you're not proud to have back to your site you may consider having removed. You may also use other helpful tools like Open Site Explorer for this monumental task.
Step 2: Decide which backlinks will not be useful to your site and find contact information for those sites' webmasters. You'll want to draft an e-mail, send it, and follow up 2-3 times in the next month or so, so make sure to keep track of who you've contacted and when.
Step 3: Via Google Webmaster Tools, follow the steps to disavow links. By doing this, you'll be asking Google not to take certain links into account when assessing your site.
Cleaning up your backlinks is time well spent, but remember that backlink correction is just one of many steps to making sure your site ranks well. Make sure backlink correction is just a piece in your annual SEO strategy.
Contact your SEM analyst if you have any questions about the above process or would like to know more about how or why it's done.
We joined forces with the South Padre Island Convention Centre & CVB to create a new website, along with implementing a new customer relationship management (CRM) system.
The South Padre Island CVB team worked with our Creative department to develop the new responsive website, including the fly-out navigation on each page. The website is easy to use on any device and the design makes it simple to navigate... even on the smallest of screens!Destination Travel Network a content monetization strategy and an audience specific Spring Break microsite.
Carson Leo and Connor Glen were born happy and healthy!
All are doing well and are now at home with their big brother and parents.
Congratulations go out to Jessica Johnson, Senior CRM Analyst, and family!
Pittsburgh is a city filled with many interesting facts! For example, there are more than 300 steel-related business and 446 bridges in the city - most painted yellow! Also, Pittsburgh is known for having the world's first movie theater and 10 of the world's first green buildings, including the downtown convention center.
The unassuming "Steel City" is a wonder with its history, vibrant culture, booming industries, and general awesomeness. We're pleased to share with you Visit Pittsburgh's new website!
There are so many cool features to their new site - it'll be hard to mention all of them! Some of the great additions include a partner widget on the homepage. It rotates with a variety of partner logos, providing visitors with more information about the partner, and the partner potential visitors!
Visit Pittsburgh also added highlights modules in the menu dropdowns to showcase upcoming events, local businesses, and more. They also partnered with Destination Travel Network to make the most of their website real estate and generate revenue through online adverting.
Other immediate upgrades include a controlled footer image to reflect the seasons, marketing themes, events, and so on, a coupon feed calling visitors to action as well as giving them discounted rates throughout the city, as well as a TASURA widget so visitors can buy tickets directly on the Visit Pittsburgh site.Visit Pittsburgh (and their new site) and you will be too!
Whatever came to mind, Albuquerque is a must-see destination in the American Southwest and now they have an updated website platform to more easily highlight what makes the ABQ different from other destinations.
No, this is not a Photoshop fail. The Albuquerque Convention & Visitors Bureau wanted to fully integrate Simpleview CRM with our content management system (CMS), while keeping their original design and adding a few extras for visitors. We were happy to take the challenge and their ‘new' site offers an events search widget, Google Translate, new Media Gallery widget, Map It! and more.
Make sure to check out Albuquerque - It's a Trip® you'll never forget.
Some great news was recently shared about our travel industry - we've come to a time where travel industry jobs have met a milestone and have surpassed pre-recession levels!
U.S. Department of Labor figures released a report stating that the travel industry added 7,000 jobs in January, reaching a total of 14.6 million- the industry stands 11% above the employment peak of February 2008.
We all knew that it was only a matter of time and it seems that that time has come!
Last week alone, South Carolina Dept. of Parks, Recreation & Tourism was featured for bringing approximately $18 billion into the local economy, the Lee County Visitor & Convention Bureau reported $2.8 billion in economic impact, and the Central Pennsylvania Convention and Visitors Bureau hosted an estimated $189.2 million visitors in 2012 - a 4 percent increase from 2011!
Caroline Beteta, President and Chief Executive of Visit California, told an L.A. Times reporter "Our comeback has been resounding... we are a jobs machine."
This is a great coup for our industry and all should be thrilled that our marketing efforts have reaped some very real results!
Let's set more records in 2014 and be sure to visit the U.S. Travel Association website for more information.
The Sacramento Convention and Visitors Bureau launched their new website to let travelers know what to expect when visiting the capital of California, from amazing food to a destination filled with culture.
The first thing you may notice is the parallax design of the home page. It gives visitors a sense of depth while scrolling through the page, plus it looks cool! The Sacramento Convention and Visitors Bureau also partnered with Artsopolis Network to provide a passive feed of upcoming events to highlight attractions, festivals, award galas, and more.
Other additions to the new site include easy to download photo galleries, ‘Share This item' at the top of each page to allow visitors to easily share content while also keeping track of sharing analytics, and a dynamic social media and blog feed to keep fresh content updated on their site.
And last but not least, a new mobile site to match the design and functionality of their new site.
Sacramento is a bustling city with events, restaurants, and activities to delight everyone. Get inspired and check out their new site!
In September 2013, Google confirmed a move to secure search. Marketers and website owners could no longer depend on keyword data in Google Analytics to optimize for organic search. This was devastating news for some. But, the SEM team at Simpleview saw the silver lining on this 100% ‘keyword not provided' dark cloud.
With Google's move to secure search, it's not surprising that Yahoo and Bing have created similar search policies. The loss in keyword data from the top 3 search engines is easy to overcome by first focusing on fresh, relevant content. The next step is to understand how this will change what we see in Google Analytics. Below is a breakdown of the data now being provided by each search engine and how this will effect your view of data in Google Analytics:
All search is secure by default. Google will identify itself but search terms will be removed. In Google Analytics, the traffic will be reported as organic from Google using the keyword (not provided). Paid search traffic continues to report keyword data.
What changed - You will see a lower number of individual search terms and an increase in the number of (not provided) entries.
All search is secure by default. Yahoo will not identify itself. In Google Analytics, the traffic will be reported as direct (none) with no keyword entry. Paid search traffic continues to report keyword data.
What changed - You will see a decline in organic traffic and an increase in direct traffic to the site. Keyword entries will also decrease.
Secure search is optional. Searches from https://www.bing.com/ will act like Yahoo reporting traffic in Google Analytics as direct (none) with no keyword entry.
What changed - When enabled, you will see a decline in organic traffic and an increase in direct traffic to the site. Keyword entries will also decrease.
What's the first thing you think of when you hear ‘Daytona'? Beaches, nightlife, shopping? Or maybe - Daytona 5000!? The Daytona Beach Area CVB has launched a new site to help visitors and locals find just the right way to Discover Daytona Beach!
The goal of every website is to draw visitors in; from the top of the page to the very bottom. Each area of the new homepage is broken into separate areas with visual and content queues. Other notable areas are the scrollable media gallery and the Social Pit Stop.
The Daytona Beach Area CVB created the Social Pit Stop as the one-stop shop for all their social media platforms and a nod to the Daytona International Speedway. There is an icon at the bottom of the home page, as well as a link in the header navigation, so visitors can catch up the social media highlights.
The CVB also added their blog to the new site. Their blog is updated with new content that helps their website rank higher on search results. It's also another way to provide visitors with information on the latest happenings in the area.
If you're looking for beach, fun, and sun - then look no further Daytona!
Tulsa is the cultural center for Oklahoma, with full-time professional opera and ballet companies, the nation's largest concentration of Art Deco architecture and it is also the birth place of the famous U.S. Route 66. The city sits on the Arkansas River at the foothills of the Ozark Mountains and you can't turn around without learning of an upcoming concert, festival, or the sweet sounds of live music. Visit Tulsa's new website provides a sleek view of the city, but "It's Everything Else That's Different"!
Visit Tulsa chose a Responsive website, which means that their site will display appropriately depending on the device whether on a smartphone, desktop, or tablet. The Responsive site also saves Visit Tulsa time because they only have to update one site, instead of two.
Another highlight is the Restaurants Page. It was organized first by food category, with corresponding images, and then lists restaurants. This format allows visitors to peruse the variety of food types offered in the city before diving deeper into the listings. Visit Tulsa also included filters to give visitors a variety of ways to explore the Tulsa food scene.
The new site has also made it easy for Meeting Planners to find the information they want, when they want it. The page includes large call to action buttons, eliminating the time planners may spend looking for important details/areas to request information.